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“Be ruthless about protecting writing days, i.e., do not cave in to endless requests to have ‘essential’ and ‘long overdue’ meetings on those days.”

– J.K. Rowling

I believe there is nothing more important than being creative (after food, shelter, etc.), and being creative for you. There are ideas placed in you that need to be birth, because doing so will give you experiences and gifts you could not otherwise comprehend, and they will touch the world in ways you could never imagine.

But the business of life can be very distracting. In between all the chores, the jobs, the social obligations and the daily hum of life, it is incredibly easy to lose yourself and your true desires. You hum along doing things and then you wake up with decades later wondering where all that time went and beating yourself up for actually accomplishing very little of your true goals.

I’ve had many creative ideas over the years – podcasts, books, clothing lines, stores, events, blogs, and magazines. It’s a long list I know, but not a lot of them have come to fruition. I hated that I would kick off the year with all these ideas and projects I wanted to get done, and then six months in I would be completely lost in the sauce, entirely busy working on clients or friend’s latest schemes, chasing down opportunities to make a buck. I was so consumed with everything else that I never pushed my projects forward enough.

To be honest, I did not understand what it took to get things done. But after multiple dead ends you start to learn a thing or two. For the past 10 months, I have been working consistently on my creative projects and pushing them towards completion. I know this is a long road, and its still early days, but I thought I’d articulate the mindset and tools that are enabling me to finally actually do the work I have in my heart to do.

  1. Stay awake

It is so easy to fall asleep behind the wheel of life. Urgent and pressing issues can crowd the truly important to the dark recesses of your mind to be randomly stumbled upon one day. You have to stay awake. And by that I mean you have to always be focused on your actual personal creative goals. It has to be a priority and something that is on your mind daily. Never lose sight of it. Write it somewhere you can see it, and engage with it every day.

  1. Think long term

Rome was not built in a day, and neither will your project. You have to be in it for the long haul. If you are trying to build a creative life that sustains your soul and your pocket, understand that it is going to take a while. Make peace with that.

  1. Focus on the process

If you are going to get any worthwhile creative work done, you have to respect the process. This is going to mean working on your projects daily or at least weekly. You are going to need to take consistent action over a long period of time – creating, learning, tweaking, editing, fixing, scrapping, restarting, etc. It’s a process; learn to enjoy it.

  1. Be realistic

There is nothing like ambitious timelines to excite you then ultimately defeat you in the creative journey. Be realistic with the amount of time you think it will take to get your project done, and then add more time to it. Things always take much longer than you’d expect.

  1. Protect your creative time and space

You absolutely must block off a portion of time for you to work on your things. That means phones off, Internet off, put on headphones, close the door. Deep creative work demands nothing less than your full attention and energy. That means being inaccessible sometimes and turning a blind eye to the other thousand things vying for your attention.

  1. Just make

As creatives we tend to be both very egotistical and fragile. We have high hopes and standards for our work. We wonder if people will like it, we fear being judged. It doesn’t matter what anyone thinks about the work. Right now, your job is to make! Focus on that.

  1. Commit

Everything I have just said can be summed up in one word – Commit. To get your personal work done, you must commit to getting it done. That means making a firm decision to get it done no matter how hard or tough the road may be. It means discipline. It means giving up excuses and doing whatever needs to be done.