Life by Design
Seeing + Being + Making.
Exploring Ideas through Reflections, Notes, and Creative Experiments. (Since 2010).
Can You Encode Taste?
AI didn't make me lazy. It handed me my own subconscious. Right now I’m eating turkey pepper soup at my work desk, and I have multiple jobs running with AI. One agent is taking a client project from brief to restructured profile to redesign, start to finish. First...
I’ve built 8 apps in the past 6 weeks
And I don't even know how to code There is a revolution happening right now. At the very front lines, things are pretty insane, new tools, frameworks and lines of attack open every day. Entire workflows and production lines are flipped on their head weekly. The very...
I’m not hiding anymore
I have always lived with this tension between honesty and performance. To an extent, we all do. I don't know exactly when it started, but it has always been there subconsciously, colouring my work and my lived experience. I think it comes from my experience growing up...
Work Diaries: January Dump
What have I been working on this week? This is a new series I’ve decided to start, something a bit more informal and relaxed. But a good way to document what I am working on and thinking about. — January has been off to a good start. The beginning of the year is...
How to Move Fast without Losing Yourself
The faster you do the hard things you want to avoid, the faster you will receive the good things you actually want. Do you ever get that thing where you are conversing with friends and suddenly a word or phrase jumps out and sticks with you and you can just feel that...
The Caves We Fear to Tread
The magic you’re looking for is in the work you are avoiding - Joseph Campbell. I have been thinking quite a bit about caves in narratives. I recently rewatched ‘Dracula Untold’, a movie where the protagonist, Vladmir has to venture into a dark mountain and confront...
Cultivating a Creative Life
I have always wanted to lead a creative life. The idea of spending most of my time immersed in the art, act and process of making sounds like the most appealing life to me. Not fame or incredible wealth, but creativity. I always thought that if I was able to sort out...
The Art of Locking In
How to Achieve Anything You Want in 2025. It is the start of a fresh new year and if you are like me, you are probably eager to get things started. You have the goals you want to tackle, obstacles to face and problems to solve. It is a new year full of promise and...
Collapsing the Space Between You and What You Want
Some weeks ago, I was listening to some YouTuber wax on some esoteric concept or the other, and he made an off handed comment on his way to making another more salient point…about how sometimes, we don’t get the things we seek because we want them too much. That is...
