Hi,

I’m Otoabasi Bassey, a brand strategist, designer, writer, and entrepreneur.

I help clients build compelling brands with strategy, design and digital services and I inspire people with thought-provoking content.

Life by design

My blog where I learn and share ideas on self-improvement and living with intention. A new post every week!

How to hold an intention

How to hold an intention

In my last post, I proposed that taking a purely goal-setting focused approach to chasing success was a limiting strategy, especially if you are dealing with ever changing and chaotic environments. If the playing field is always in flux, it is difficult to set and be...

I deliberately did not set any goals for 2020

I deliberately did not set any goals for 2020

Somehow I think I might achieve more. As the year 2020 rolled in a few months back, I had the strong intuition to not set any goals. See, I had gone into 2019 very gung-ho, very eager to get things moving and moving fast. I had all these things I wanted to achieve and...

speaking of books…

The Meaning of Life

(and other such nonsense)

A collection of essays written from 2010 – 2014

The search for meaning is fraught with paradox.

On the one hand, it is a noble pursuit, a need to understand and align with higher purpose.

On the other hand, it is also nonsense, vanity, a desperate desire to neatly package the raging chaos that is life into boxes.

How to live with intention

(and actually achieve your goals)

A short but powerful book to get you aligned towards your ultimate purpose.

The road to fulfilment – happiness, and success starts with living intentionally. To be successful, you have to be able to set a North Star and move toward it consistently. But how do you define your One Thing, and how do you connect the dots backwards to your day-to-day life?

Video Interviews

I would love to hear from you

Want to collaborate, work with me, or just chat? Feel free to drop me a mail at hi@otoabasibassey.com or use the form below

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