NOW16 JUL 2026
Can You Encode Taste?↗
AI didn’t make me lazy. It handed me my own subconscious.
Otoabasi Bassey
👋 Hi there, I’m a
Brand strategist. Designer. Writer.
Founder of Base X Studio. I explore how design, personal growth, and intentional living intersect, helping people see their work and ideas more clearly.
INSIDE
Essays, random thoughts, playlists, books, videos, experiments.
All the weird stuff I like to make.
THE RECORD
WRITING 334
COVERS 031
BRANDS 01
BOOKS 02
FILM 04
COVERS 031
BRANDS 01
BOOKS 02
FILM 04
CADENCE
Posted, whenever, however.
I’ve been posting for 16 years. Sometimes I go AWOL for a while.
CH01 WRITING 334CH02 COVERS 031CH03 BRANDS 01CH04 BOOKS 02CH05 FILM 04
LAST SIGNAL 21d AGO
Index.
OPEN AS MENU →The feed.
THE FULL FEED →+30d
16 JUN 2026
Ten years to get ready. One shower to build the pitch↗
Ten years ago I pitched a client a concept I called the brand ecosystem.
+3d
13 JUN 2026
An Agentic OS Is Not a Dashboard↗
It is the distance between talking and state.
+42d
02 MAY 2026
On Positioning↗
Positioning has been the most important idea I've understood this year.
+4d
28 APR 2026
Working on things that scale↗
Over the past 6-8 weeks, I've been spending most of my waking hours designing workflows, systems and apps more than actual design artifacts.
+4d
24 APR 2026
AI is really just templatised knowledge↗
It dawned on me the other day, that AI is simply templatised knowledge or templatised thinking to be a bit more accurate.
The work, up close.
ALL WORK →
PLATE 01 · CONFERENCE WALL · 12M × 4MHOSI TECHNOLOGIES
CURRENTLY ON SHOW
HOSI Technologies
Trusted data, confident decisions. A brand system carried from the welcome box in your hand to the billboard at distance.
CLIENT HOSI TECHNOLOGIES
SCOPE IDENTITY · OOH · ENVIRONMENT
YEAR 2026
THE SAME SHIELD AT 200 METRESOOH · N1 CORRIDOR
The Unstable Era Series.
ALL 31 COVERS →
031 HyperReal
In a mediated context, an artificially created copy that is perceived as somehow more real than the real thing, or too real to be real: modelled on reality but with an exaggerated intensity. For Baudrillard, that which has gone beyond the real, supplanting or erasing it. #TheUnstableEraSeries
#THEUNSTABLEERASERIES
Currently running.
ALL EXPERIMENTS →EXPERIMENT 01 · LIVE RENDERT+0.0S · FRAME 00000 · 328 SAMPLES
Signal Field
The archive as one waveform: 328 entries, sixteen years, every gap where I stopped. Run your pointer through it.
X SCRIPT · 2013 · DECODER ↗