Hi,

I’m Otoabasi Bassey, a brand strategist, designer, writer, and entrepreneur.

I help clients build compelling brands with strategy, design and digital services and I inspire people with thought-provoking content.

Life by design

My blog where I learn and share ideas for more intentional living and self improvement.

Nothing is real, and that is okay

Across many of Robert Greene's books, there a reoccurring theme - to be effective in life, you have to learn to see the world as it is, not as you wish it to be. Obviously this is easier said than done. It takes practice to develop and master this skill. We are...

Digging deeper into The 10X Rule

In the previous post, I talked about why it is a great idea to read certain books over and over again. Especially the books that profoundly impact your thinking and views on the world...your quake books. I even shared 10 such books that have changed my life to my...

In praise of reading books again and again

I love books, but I have a wierd relationship with them. Sometimes I read books properly and sequentially, from start to finish. Half the time however, I read books in bits and pieces, often preferring to read multiple books at the same time, a page here, a paragraph...

My Books

Base X Studio

Playing at the intersection of brand, design and business, I help clients look amazing, communicate compellingly, and attract business with brand strategy, design and digital services.

Minutes with Mpumi

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