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I’m Otoabasi Bassey, a brand strategist, designer, and entrepreneur.

I studied architecture and somehow ended up a self taught graphic designer. Over the past 8 years, I’ve worked with all kinds of places, people and things designing almost every thing possible – logos, flyers, annual reports, websites, books, apps, newspapers, magazines, and so on, you name it.

At the moment, I am super curious about personal development, design, entrepreneurship, business, branding and strategy, obsessively studying them and using my skills to help clients get aligned for success in a rapidly changing world.

Latest Blogs

Writing since 2010, I explore and share ideas around personal growth, creativity, design, branding, business, strategy and technology.

Memento Mori

I love skulls. I think they are beautiful. A little morbid sure, but beautiful. Over the years, I have accumulated a few skull-related paraphernalia. I had this really nice skull vase that sat on the table in my living room to hold odds and ends. I have a skull...

Hope is not a strategy

Hope…ah, that wonderful promise, that longing for a better day, for a better future. We are all too familiar with it. Hope keeps us sane, makes us feel that yes, today might not be ideal, but tomorrow will be better. It can help us put in more effort, hang in there...

Base X Studio

Playing at the intersection of brand, design and business, I help clients look amazing, communicate compellingly, and attract business with brand strategy, design and digital services.

The Meaning of Life

(and other such nonsense)

The search for meaning is fraught with paradox. On the one hand, it is a noble pursuit, a need to understand and align with higher purpose. On the other hand, it is also nonsense, vanity, a desperate desire to neatly package the raging chaos that is life into boxes.

My first book. A collection of essays written between 2010 – 2014.

Minutes with Mpumi

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