Hi,

I’m Otoabasi Bassey, a brand strategist, designer, writer, and entrepreneur.

I help clients build compelling brands with strategy, design and digital services and I inspire people with thought-provoking content.

Life by design

My blog where I learn and share ideas on self-improvement and living with intention. A new post every week!

Rejecting the ‘I don’t have time’ myth

Rejecting the ‘I don’t have time’ myth

The other day, I was watching a productivity course on Skillshare, and I learned something interesting about what separates very productive people from non-productive people. It has to do with how they perceive and relate to time. This idea was so profound, it has...

How to use time to solve your problems

How to use time to solve your problems

Or how to throw time at your problems. We have all heard about throwing money at your problems, paying to get things fixed. The core of the idea is that of deploying the resources you have against your problems to get to optimum results. But what of how we use our...

How to use chaos to improve your life

How to use chaos to improve your life

In my last post, I spoke about reducing chaos in your life. I defined chaos as the vagaries of life, the unpredictable factors and events that happen to us. If there is too much outside our control, we suffer. If things can easily happen to throw us off, we are...

speaking of books…

The Meaning of Life

(and other such nonsense)

A collection of essays written from 2010 – 2014

The search for meaning is fraught with paradox.

On the one hand, it is a noble pursuit, a need to understand and align with higher purpose.

On the other hand, it is also nonsense, vanity, a desperate desire to neatly package the raging chaos that is life into boxes.

How to live with intention

(and actually achieve your goals)

A short but powerful book to get you aligned towards your ultimate purpose.

The road to fulfilment – happiness, and success starts with living intentionally. To be successful, you have to be able to set a North Star and move toward it consistently. But how do you define your One Thing, and how do you connect the dots backwards to your day-to-day life?

Base X Studio

Passionate about branding, design and business, I help clients look and communicate in compelling ways that express the core truth of their brand.

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I would love to hear from you

Want to collaborate, work with me, or just chat? Feel free to drop me a mail at hi@otoabasibassey.com or use the form below

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