Hi,

I’m Otoabasi Bassey, a brand strategist, designer, writer, and entrepreneur.

I help clients build compelling brands with strategy, design and digital services and I inspire people with thought-provoking content.

Life by design

My blog where I learn and share ideas for more intentional living and self improvement.

Personal Update

Or where I'm at right now and what that means for my content. For the five or so of you who follow my blog, you would have noticed I have not been publishing at my usual pace. I have been coming up against a wall lately, when it comes to the blog. I tend to fall in...

The surprising benefit of being super organized​

In my previous post, I wrote about failure, and having the most unproductive week ever. I had an embarrassing fall off my high horse and my routine and suffered for it. But I bounced back. Because the art of success is really about how you respond to failure. There is...

The skill of success is really in how you react to failure

It was honestly quite embarrassing. I had just written a piece about the importance of routines and how they have helped me be consistent with blogging and a better creative as a whole, and then the very next week, I go on to blow that routine to smithereens and have...

My Books

Base X Studio

Playing at the intersection of brand, design and business, I help clients look amazing, communicate compellingly, and attract business with brand strategy, design and digital services.

Minutes with Mpumi

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