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I’m Otoabasi Bassey, a brand strategist, designer, and entrepreneur.

I studied architecture and somehow ended up a self taught graphic designer. Over the past 8 years, I’ve worked with all kinds of places, people and things designing almost every thing possible – logos, flyers, annual reports, websites, books, apps, newspapers, magazines, and so on, you name it.

At the moment, I am super curious about personal development, design, entrepreneurship, business, branding and strategy, obsessively studying them and using my skills to help clients get aligned for success in a rapidly changing world.

Latest Blogs

Writing since 2010, I explore and share ideas around personal growth, creativity, design, branding, business, strategy and technology.

Change your Environment, Change your life.

If you follow my writing, you would know that I have been harping on the idea of getting what you want, studying and highlighting the ideas that if applied, could move you from point A to point B. As a sub theme, over the past three months, I’ve been thinking and...

Play at your Edge

In his book titled, ‘The Way of the Superior Man’, David Deida outlines the concept of the Edge. Everyone has an edge, that marks the boundaries of what we are presently capable of, and it is different for each of us. He defines it as such: Your edge is where you stop...

The Immigrant Mentality

The gift of the outside perspective. Many of us are immigrants in some place or the other. For different reasons, we leave our homes to make a life elsewhere. Sometimes we are fleeing terrible conditions, homes and communities ripped apart by war, and catastrophe. Or...

Base X Studio

Playing at the intersection of brand, design and business, I help clients look amazing, communicate compellingly, and attract business with brand strategy, design and digital services.

Minutes with Mpumi

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