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Hi,

I’m Otoabasi Bassey, a brand strategist, designer, and entrepreneur.

I studied architecture and somehow ended up a self taught graphic designer. Over the past 8 years, I’ve worked with all kinds of places, people and things designing almost every thing possible – logos, flyers, annual reports, websites, books, apps, newspapers, magazines, and so on, you name it.

At the moment, I am super curious about personal development, design, entrepreneurship, business, branding and strategy, obsessively studying them and using my skills to help clients get aligned for success in a rapidly changing world.

Latest Blogs

Writing since 2010, I explore and share ideas around personal growth, creativity, design, branding, business, strategy and technology.

The Pioneer Spirit

Every day, something new is created in the world. The effects of most of these - events, inventions, products, and new knowledge are linear. They build on top of what has been done before, what we know for sure is possible. They improve, they optimize, they make...

The way back home

Going home is always interesting, but going home after a long time, is its own ball game.  Things feel familiar and comfortable, but at the same time different. Everything has a quality of strangeness as you settle and reacclimatize to a space you haven’t occupied in...

The world works for you

This is the mantra I have been repeating to myself often lately. As someone who usually has a mild level of anxiety going on at most times, my mind races towards all the ways things can go wrong. I hope to succeed and win at whatever I am doing but I am also too familiar with the…

Base X Studio

Playing at the intersection of brand, design and business, I help clients look amazing, communicate compellingly, and attract business with brand strategy, design and digital services.

The Meaning of Life

(and other such nonsense)

The search for meaning is fraught with paradox. On the one hand, it is a noble pursuit, a need to understand and align with higher purpose. On the other hand, it is also nonsense, vanity, a desperate desire to neatly package the raging chaos that is life into boxes.

My first book. A collection of essays written between 2010 – 2014.

Minutes with Mpumi

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