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I’m Otoabasi Bassey, a brand strategist, designer, and entrepreneur.

I studied architecture and somehow ended up a self taught graphic designer. Over the past 8 years, I’ve worked with all kinds of places, people and things designing almost every thing possible – logos, flyers, annual reports, websites, books, apps, newspapers, magazines, and so on, you name it.

At the moment, I am super curious about personal development, design, entrepreneurship, business, branding and strategy, obsessively studying them and using my skills to help clients get aligned for success in a rapidly changing world.

Latest Blogs

Writing since 2010, I explore and share ideas around personal growth, creativity, design, branding, business, strategy and technology.

Stretch your imagination

The need to dream big Since January, we have been on the journey of unpacking what it takes to get what you want. Knowing yourself, embracing the hard work, crafting the routine, and being consistent. These ideas help us lay a strong foundation of habit, and action....

Play all the way to the end

There is a part of the game that is hardly talked about. And that is the after game. We know all about striving and pushing towards the goal. That’s the basic fodder of self-help content. We are very concerned with what it takes to win, to become successful. We don’t talk too much about the aftermath. What do you do after you get what you want?

The Meaning of Life: Prologue

For the past couple of months, I have been working on a project – my first book. But really, it has been a long time coming. I have toyed with the idea since 2012, of creating a personal ‘Tao’, a distillation of ideas and conclusions I came to in my quest to figure out ‘the meaning of life’ and how to live well.

Base X Studio

Playing at the intersection of brand, design and business, I help clients look amazing, communicate compellingly, and attract business with brand strategy, design and digital services.

The Meaning of Life

(and other such nonsense)

The search for meaning is fraught with paradox. On the one hand, it is a noble pursuit, a need to understand and align with higher purpose. On the other hand, it is also nonsense, vanity, a desperate desire to neatly package the raging chaos that is life into boxes.

My first book. A collection of essays written between 2010 – 2014.

Minutes with Mpumi

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