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I’m Otoabasi Bassey, a brand strategist, designer, and entrepreneur.

I studied architecture and somehow ended up a self taught graphic designer. Over the past 8 years, I’ve worked with all kinds of places, people and things designing almost every thing possible – logos, flyers, annual reports, websites, books, apps, newspapers, magazines, and so on, you name it.

At the moment, I am super curious about personal development, design, entrepreneurship, business, branding and strategy, obsessively studying them and using my skills to help clients get aligned for success in a rapidly changing world.

Latest Blogs

Go on the offensive

Yet another gem from Gary Vee. It was something he said in passing, talking about business and social media – It’s either you are on the offensive, going out there and conquering ground, or you are on the defensive, pulling back, trying to protect the little that you...

Thoughts on Absa’s rebrand

Sometime mid-June, I was working with colleagues on a presentation that was going to Absa and we were confused about whether to use the Barclay’s blue or the Absa red as the basis for the document. After a bit of research, I found out Absa was actually going to be relaunching a brand-new look in July. I was intrigued…

Success does not always look like success

What do you think about when you think of success? Something big right? Like buying that house or buying the car. Hitting that number in the account or starting that family. Maybe it is bagging that degree, or chilling on a yacht sipping mimosas. Perhaps you more...

Minutes with Mpumi

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