Hello, I’m Otoabasi Bassey

a brand strategist, designer, writer, & entrepreneur.

I help clients build compelling brands with strategy, design, and digital services and I write about self-improvement and living by design.


Life by Design ⚡️

My blog where I learn and share ideas on self-improvement and living with intention. 

The Philosophy of Curation

The Philosophy of Curation

The concept of curation* has been on my mind for at least the past 2 years. Slowly coalescing over time as I have been fixated on the idea of defining and creating specific spaces and experiences around me. This is a natural extension of the theme of ‘Life by Design’...

Why You Need a Second Brain

Why You Need a Second Brain

By nature, building a Life by Design requires a perpetual sense of intentionality. Getting clear about what you want, where you are, what is standing in your way, and what action you can take. To process these questions, we will often resort to our tools of...

Deepening the Texture of Your Life 

Deepening the Texture of Your Life 

As you walk down the path of intentional living, you will end up refining, curating and building a life tailored to your soul. Your routine, your habits, and your environment all working together to move you to the place you want to be and to a fuller expression of...

Listen to the podcast here

Conversations on life, self improvement and intentional living

Listen to My Latest Playlist 🎧🔊🔥

028 Han Solo

Like Chance, we’re better independent

Base X Studio 🖥️

Passionate about branding, design and business, I help clients look and communicate in compelling ways that express the core truth of their brand.

Video Interviews 📽️

Watch my Latest Gameplay  🎮🕹️

I’ve really enjoyed getting back into gaming, you can watch me play live on Twitch, or catch the VODs on my YouTube channel. Oh yeah, did I say? I have a YouTube Channel.

I would love to hear from you

Want to collaborate, work with me, or just chat? Feel free to drop me a mail at hi@otoabasibassey.com or use the form below

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