I’m Otoabasi Bassey, a brand strategist, designer, writer, and entrepreneur.

I help clients build compelling brands with strategy, design and digital services and I inspire people with thought provoking content.

Latest Blogs

Learning and sharing ideas for more intentional living and self improvement.

Mind the lag

Another meditation on the process and experience of getting things done.  The last stretch of any serious project is usually the most grueling part of the whole ordeal. It is almost like birthing. The bulk of it has a lot of work sure – conceptualizing, designing...

To unlock your true potential, you have to embrace leverage

For the past few weeks, I have been exploring the concept of potential, and how to maximize it. Each week, I have highlighted an idea that would help anyone do more and become more, tapping into what they are truly capable of. Things like demanding more of yourself,...

The shortest distance between two points is a straight line

In the pursuit of what we want, or the striving to reach our potential, we are essentially attempting to get from point A to point B, whatever those points are. It could be from broke, to having a bit of money. From unfit, to healthy. From depressed, to happy. We all...

My Books

Base X Studio

Playing at the intersection of brand, design and business, I help clients look amazing, communicate compellingly, and attract business with brand strategy, design and digital services.

Minutes with Mpumi

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