№334
Can You Encode Taste?
AI didn’t make me lazy. It handed me my own subconscious.
Otoabasi Bassey
👋 Hi there, I’m a
Brand Strategist. Designer. Writer.
Founder of Base X Studio. I explore how design, personal growth, and intentional living intersect, helping people see their work and ideas more clearly.
INSIDE
Essays, random thoughts, playlists, books, videos, experiments.
All the weird stuff I like to make.
THE RECORD
WRITING 334
COVERS 031
BRANDS 01
BOOKS 02
FILM 04
COVERS 031
BRANDS 01
BOOKS 02
FILM 04
CADENCE
Posted, whenever, however.
I’ve been posting for 16 years. Sometimes I go AWOL for a while.
CH01 WRITING 334CH02 COVERS 031CH03 BRANDS 01CH04 BOOKS 02CH05 FILM 04
LAST SIGNAL 27d AGO
Index.
OPEN AS MENU →The feed.
THE FULL FEED →+30d
Ten years to get ready. One shower to build the pitch
Ten years ago I pitched a client a concept I called the brand ecosystem.
+3d
An Agentic OS Is Not a Dashboard
It is the distance between talking and state.
+42d
On Positioning
Positioning has been the most important idea I've understood this year.
+4d
Working on things that scale
Over the past 6-8 weeks, I've been spending most of my waking hours designing workflows, systems and apps more than actual design artifacts.
+4d
AI is really just templatised knowledge
It dawned on me the other day, that AI is simply templatised knowledge or templatised thinking to be a bit more accurate.
Design.
ALL WORK →
The Unstable Era Series.
ALL 31 COVERS →
031 HyperReal
In a mediated context, an artificially created copy that is perceived as somehow more real than the real thing, or too real to be real: modelled on reality but with an exaggerated intensity. For Baudrillard, that which has gone beyond the real, supplanting or erasing it. #TheUnstableEraSeries
#THEUNSTABLEERASERIES
Currently running.
ALL EXPERIMENTS →EXPERIMENT 01 · LIVE RENDERT+0.0S · FRAME 00000 · 328 SAMPLES
Signal Field
The archive as one waveform: 328 entries, sixteen years, every gap where I stopped. Run your pointer through it.
X SCRIPT · 2013 · DECODER ↗