Hi,

I’m Otoabasi Bassey, a brand strategist, designer, writer, and entrepreneur.

I help clients build compelling brands with strategy, design and digital services and I inspire people with thought-provoking content.

Life by design

My blog where I learn and share ideas on self-improvement and living with intention. A new post every week!

How to reduce the chaos in your life

How to reduce the chaos in your life

Does your life feel like a raging dumpster fire of problems with no way out? Are you constantly moving around in circles unable to make real progress? It might be an issue in how you manage chaos. It is impossible to make real steady progress towards a goal or an...

How to hold an intention

How to hold an intention

In my last post, I proposed that taking a purely goal-setting focused approach to chasing success was a limiting strategy, especially if you are dealing with ever changing and chaotic environments. If the playing field is always in flux, it is difficult to set and be...

I deliberately did not set any goals for 2020

I deliberately did not set any goals for 2020

Somehow I think I might achieve more. As the year 2020 rolled in a few months back, I had the strong intuition to not set any goals. See, I had gone into 2019 very gung-ho, very eager to get things moving and moving fast. I had all these things I wanted to achieve and...

speaking of books…

The Meaning of Life

(and other such nonsense)

A collection of essays written from 2010 – 2014

The search for meaning is fraught with paradox.

On the one hand, it is a noble pursuit, a need to understand and align with higher purpose.

On the other hand, it is also nonsense, vanity, a desperate desire to neatly package the raging chaos that is life into boxes.

How to live with intention

(and actually achieve your goals)

A short but powerful book to get you aligned towards your ultimate purpose.

The road to fulfilment – happiness, and success starts with living intentionally. To be successful, you have to be able to set a North Star and move toward it consistently. But how do you define your One Thing, and how do you connect the dots backwards to your day-to-day life?

Base X Studio

Passionate about branding, design and business, I help clients look and communicate in compelling ways that express the core truth of their brand.

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I would love to hear from you

Want to collaborate, work with me, or just chat? Feel free to drop me a mail at hi@otoabasibassey.com or use the form below

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