Hello, I’m Otoabasi Bassey

a brand strategist, designer, writer, & solopreneur.

I help clients build compelling brands with strategy, design, and digital services and I write about self-improvement and living by design.


Life by Design ⚡️

My blog where I learn and share ideas on self-improvement and living with intention. 

Sometimes, Progress is Continuing Old Plans…

Sometimes, Progress is Continuing Old Plans…

As we get things going in the New Year, I have found myself in reflection, as we all do at this time. The key questions on our minds are - what do we want and what will we do to get it? If we have been doing this for a while, then we look back to our previous answers...

It’s a New Year, Now What?

It’s a New Year, Now What?

I know, I know, It’s been a while. But hey, it is a new year and yes, I am here again, back on my bullsh*t about how this is gonna be a great year for my content and all of that. No lies, I really did have the best of intentions last year when I said I was going to...

End by Doing it Perfectly

End by Doing it Perfectly

A couple years ago, I wrote this piece - Start by Doing it Badly. Inspired by a Jordan Peterson video by the same title, it is a powerful concept that can be used to free you from the shackles of perfectionism and serve as a vital tactic in the war against Resistance....

Listen to the podcast here

Conversations on life, self improvement and intentional living

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028 Han Solo

Like Chance, we’re better independent

Base X Studio 🖥️

Passionate about branding, design and business, I help clients look and communicate in compelling ways that express the core truth of their brand.

Video Interviews 📽️

Watch my Latest Gameplay  🎮🕹️

I’ve really enjoyed getting back into gaming, you can watch me play live on Twitch, or catch the VODs on my YouTube channel. Oh yeah, did I say? I have a YouTube Channel.

I would love to hear from you

Want to collaborate, work with me, or just chat? Feel free to drop me a mail at hi@otoabasibassey.com or use the form below

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