I’m Otoabasi Bassey, a brand strategist, designer, writer, and entrepreneur.

I help clients build compelling brands with strategy, design and digital services and I inspire people with thought-provoking content.

Life by design

My blog where I learn and share ideas for more intentional living and self improvement.

3 states of being you must master to win

Or what the Holy Trinity and The E-myth can teach us about being successful A few weeks ago while giving a personal update on my content and blog, I briefly alluded to Michael E Gerber's book 'The E-myth', and how it closely mirrors elements of the personal...

6 things you must do to win the morning

A few weeks ago, I wrote about the incredible freedom of having a routine. In it, I explored how most creatives actually thrive when they have a routine to tame the chaos of life, and unleash their productivity. The path to success lies in putting the right...

My Books

Base X Studio

Playing at the intersection of brand, design and business, I help clients look amazing, communicate compellingly, and attract business with brand strategy, design and digital services.

Minutes with Mpumi

Connect with me on social