Hello, I’m Otoabasi Bassey
a brand strategist, designer, writer, & entrepreneur.
I help clients build compelling brands with my strategy, design, and digital services and I help people live intentional lives through my thought-provoking content.
Experiments and projects below.
Life by Design ⚡️
My blog where I learn and share ideas on self-improvement and living with intention.
The Philosophy of Curation
The concept of curation* has been on my mind for at least the past 2 years. Slowly coalescing over time as I have been fixated on the idea of defining and creating specific spaces and experiences around me. This is a natural extension of the theme of ‘Life by Design’...
Why You Need a Second Brain
By nature, building a Life by Design requires a perpetual sense of intentionality. Getting clear about what you want, where you are, what is standing in your way, and what action you can take. To process these questions, we will often resort to our tools of...
Deepening the Texture of Your Life
As you walk down the path of intentional living, you will end up refining, curating and building a life tailored to your soul. Your routine, your habits, and your environment all working together to move you to the place you want to be and to a fuller expression of...
Listen to My Latest Playlist 🎧🔊🔥
029 Uknwn
I haven’t really been feeling music lately. Or feeling my usual sources of inspiration. But I have been making these playlists…I don’t even know what to title this one…I don’t even think it’s that good. But i guess, it is okay to make bad things sometimes…I’m calling this the unstable era series.
Base X Studio 🖥️
I have always been passionate about branding, design and business.
At my studio, I help clients look and communicate in compelling ways that express the core truth of their brand.
The Brand Podcast 🎙️
A collaboration with ProjectStudioZ to bring you educational content around the importance and mechanics of branding.
Follow us this season as we unpack the different components that make up a winning brand, and the steps you can take to elevate your brand.
Other Projects 🧰
Hit me up!
Want to collaborate, work with me, or just chat? Feel free to drop me a mail at hi@otoabasibassey.com or use the contact form.