Hi,

I’m Otoabasi Bassey, a brand strategist, designer, writer, and entrepreneur.

I help clients build compelling brands with strategy, design and digital services and I inspire people with thought-provoking content.

Life by design

My blog where I learn and share ideas on self-improvement and living with intention. A new post every week!

Why I don’t consume a ton of self-help content anymore

Why I don’t consume a ton of self-help content anymore

Sure books can guide you, but your heart defines you - Jay Z (Beach Chair) So for the past few months, my reading rate plummeted drastically. I went from reading multiple books and consuming self-help content on an almost constant basis, to not wanting to see another...

Navigating identity in times of transition

Navigating identity in times of transition

In the Marvel cinematic universe, Thor's journey is one of an identity that is systematically stripped back, broken and reforged through tragedy, through times of transition. Over the course of 7 movies in the Infinity Saga, he goes from an arrogant prince eager to...

5 life lessons playing video games taught me

5 life lessons playing video games taught me

For the past decade I took great pride in my status as a non-gamer. Untouched by the digital fever, I would sneer at my friends as they spend hours lost in a game like Skyrim while real life happened around them.I didn't understand why you would spend so much time...

speaking of books…

The Meaning of Life

(and other such nonsense)

A collection of essays written from 2010 – 2014

The search for meaning is fraught with paradox.

On the one hand, it is a noble pursuit, a need to understand and align with higher purpose.

On the other hand, it is also nonsense, vanity, a desperate desire to neatly package the raging chaos that is life into boxes.

How to live with intention

(and actually achieve your goals)

A short but powerful book to get you aligned towards your ultimate purpose.

The road to fulfilment – happiness, and success starts with living intentionally. To be successful, you have to be able to set a North Star and move toward it consistently. But how do you define your One Thing, and how do you connect the dots backwards to your day-to-day life?

Video Interviews

I would love to hear from you

Want to collaborate, work with me, or just chat? Feel free to drop me a mail at hi@otoabasibassey.com or use the form below

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