I’m Otoabasi Bassey, a brand strategist, designer, writer, and entrepreneur.
I help clients build compelling brands with strategy, design and digital services and I inspire people with thought-provoking content.
Life by design
My blog where I learn and share ideas for more intentional living and self improvement.
Or what the Holy Trinity and The E-myth can teach us about being successful A few weeks ago while giving a personal update on my content and blog, I briefly alluded to Michael E Gerber's book 'The E-myth', and how it closely mirrors elements of the personal...
A few weeks ago, I wrote about the incredible freedom of having a routine. In it, I explored how most creatives actually thrive when they have a routine to tame the chaos of life, and unleash their productivity. The path to success lies in putting the right...
“If I had an hour to solve a problem and my life depended on the answer, I would spend the first 55 minutes figuring out the proper questions to ask. For if I knew the proper questions, I could solve the problem in less than 5 minutes.” Albert Einstein Questions are...
Base X Studio
Playing at the intersection of brand, design and business, I help clients look amazing, communicate compellingly, and attract business with brand strategy, design and digital services.