Hello, I’m Otoabasi Bassey

a brand strategist, designer, writer, & entrepreneur.

I help clients build compelling brands with my strategy, design, and digital services and I help people live intentional lives through my thought-provoking content.

Experiments and projects below.

ab

Life by Design ⚡️

My blog where I learn and share ideas on self-improvement and living with intention. 

Collapsing the Space Between You and What You Want

Collapsing the Space Between You and What You Want

Some weeks ago, I was listening to some YouTuber wax on some esoteric concept or the other, and he made an off handed comment on his way to making another more salient point…about how sometimes, we don’t get the things we seek because we want them too much. That is...

The Philosophy of Curation

The Philosophy of Curation

The concept of curation* has been on my mind for at least the past 2 years. Slowly coalescing over time as I have been fixated on the idea of defining and creating specific spaces and experiences around me. This is a natural extension of the theme of ‘Life by Design’...

Why You Need a Second Brain

Why You Need a Second Brain

By nature, building a Life by Design requires a perpetual sense of intentionality. Getting clear about what you want, where you are, what is standing in your way, and what action you can take. To process these questions, we will often resort to our tools of...

Listen to My Latest Playlist 🎧🔊🔥

030 CoconutOreo

You know that thing where you can’t tell if this playlist should be trap bangers or the whitest soft rock…f#ck it, have both #TheUnstableEraSeries

Base X Studio 🖥️

I have always been passionate about branding, design and business.

At my studio, I help clients look and communicate in compelling ways that express the core truth of their brand.

The Brand Podcast  🎙️

A collaboration with ProjectStudioZ to bring you educational content around the importance and mechanics of branding.

Follow us this season as we unpack the different components that make up a winning brand, and the steps you can take to elevate your brand.

Other Projects 🧰

Hit me up!

Want to collaborate, work with me, or just chat? Feel free to drop me a mail at hi@otoabasibassey.com or use the contact form.

8 + 4 =