Hi,

I’m Otoabasi Bassey, a brand strategist, designer, writer, and entrepreneur.

I help clients build compelling brands with strategy, design and digital services and I inspire people with thought-provoking content.

Life by design

My blog where I learn and share ideas on self-improvement and living with intention. A new post every week!

Crossing the threshold

Crossing the threshold

Or what Spider-Man: Into the Spider-Verse taught me about growing up. I work remotely 99% of the time and I have a home office dedicated for that purpose, but sometimes, nothing beats working off the couch while videos play on the TV in background. I love watching...

How to make everything in your life good

How to make everything in your life good

Or how to change the past, the present and the future One of the most important lessons that stuck with me from my time many years back as a design student in architecture school was something I like to term 'the art of the reframe'. Whenever we were given an...

The importance of laying fallow

The importance of laying fallow

Or the art of doing nothing For the past few weeks, I've been laying fallow. Just sitting back and doing nothing. Okay, not completely nothing. I still went about my business, consulting and designing for clients, but about a month, I have not blogged. I eased up from...

speaking of books…

The Meaning of Life

(and other such nonsense)

A collection of essays written from 2010 – 2014

The search for meaning is fraught with paradox.

On the one hand, it is a noble pursuit, a need to understand and align with higher purpose.

On the other hand, it is also nonsense, vanity, a desperate desire to neatly package the raging chaos that is life into boxes.

How to live with intention

(and actually achieve your goals)

A short but powerful book to get you aligned towards your ultimate purpose.

The road to fulfilment – happiness, and success starts with living intentionally. To be successful, you have to be able to set a North Star and move toward it consistently. But how do you define your One Thing, and how do you connect the dots backwards to your day-to-day life?

Video Interviews

I would love to hear from you

Want to collaborate, work with me, or just chat? Feel free to drop me a mail at hi@otoabasibassey.com or use the form below

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