I’m Otoabasi Bassey, a brand strategist, designer, writer, and entrepreneur.

I help clients build compelling brands with strategy, design and digital services and I inspire people with thought provoking content.

Latest Blogs

Writing since 2010, I explore and share ideas around personal growth, creativity, design, branding, business, strategy and technology.

Let go of the ego

Potential is…dormant ability…reserved power…untapped strength…unused success…hidden talents…capped capability. Inherent in the idea of reaching your potential – ‘doing more with yourself and your life’ is the fact that where you are right now isn't enough, that there...

The one about anxiety

I had just posted my last piece on the 7 reasons you don’t reach your potential when my friend George hit me up asking if I had ever written about anxiety. Personally, I like to write about what I know best and stick to my comfort zone which is the personal...

7 reasons why you don’t reach your potential

This is part of a blog series this year on the topic of potential. What it is, how to understand it, how to unlock it and how to maximize it. What is potential? Potential is…dormant ability…reserved power…untapped…

My Books

Base X Studio

Playing at the intersection of brand, design and business, I help clients look amazing, communicate compellingly, and attract business with brand strategy, design and digital services.

Minutes with Mpumi

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