I’m Otoabasi Bassey, a brand strategist, designer, writer, and entrepreneur.
I help clients build compelling brands with strategy, design and digital services and I inspire people with thought-provoking content.
Life by Design ⚡️
My blog where I learn and share ideas on self-improvement and living with intention. A new post every week!
End by Doing it Perfectly
A couple years ago, I wrote this piece - Start by Doing it Badly. Inspired by a Jordan Peterson video by the same title, it is a powerful concept that can be used to free you from the shackles of perfectionism and serve as a vital tactic in the war against Resistance....
How to Get Things Done When You Don’t Feel Like It
Winning the war against the Resistance Around the end of last year, a friend asked me a question. He had two websites to get done before he was done for the year, but he was finding it tough to muster up the motivation to get it done. He had planned the projects out...
These 8 Bad Habits Could Help You Succeed
As a person who has been obsessed with the ideas of personal development and self growth for a long time, I have espoused many times the usual mantras of hard work, putting in the time, waking up early, and so on. In my life experience however, I’ve noticed that even...
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Passionate about branding, design and business, I help clients look and communicate in compelling ways that express the core truth of their brand.
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I’ve really enjoyed getting back into gaming, you can watch me play live on Twitch, or catch the VODs on my YouTube channel. Oh yeah, did I say? I have a YouTube Channel.
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