Hi,

I’m Otoabasi Bassey, a brand strategist, designer, writer, and entrepreneur.

I help clients build compelling brands with strategy, design and digital services and I inspire people with thought-provoking content.

Life by design

My blog where I learn and share ideas on self-improvement and living with intention. A new post every week!

Using rhythm, ritual & practice to reclaim balance

Using rhythm, ritual & practice to reclaim balance

Life tends to gets chaotic, as I've mentioned many times. If you don't apply the effort to keep your affairs in order, things tend towards entropy, towards falling apart. There are external vagaries of life that push us to and fro, the world outside, events outside...

How to bounce back

How to bounce back

The other day, I got robbed, and my laptop was stolen. Naturally, I thought I'd make a blog about it. What do you do when you get knocked back by misfortune? When the deal you have been working on for months falls through. When you get unceremoniously laid off. When...

Rejecting the ‘I don’t have time’ myth

Rejecting the ‘I don’t have time’ myth

The other day, I was watching a productivity course on Skillshare, and I learned something interesting about what separates very productive people from non-productive people. It has to do with how they perceive and relate to time. This idea was so profound, it has...

speaking of books…

The Meaning of Life

(and other such nonsense)

A collection of essays written from 2010 – 2014

The search for meaning is fraught with paradox.

On the one hand, it is a noble pursuit, a need to understand and align with higher purpose.

On the other hand, it is also nonsense, vanity, a desperate desire to neatly package the raging chaos that is life into boxes.

How to live with intention

(and actually achieve your goals)

A short but powerful book to get you aligned towards your ultimate purpose.

The road to fulfilment – happiness, and success starts with living intentionally. To be successful, you have to be able to set a North Star and move toward it consistently. But how do you define your One Thing, and how do you connect the dots backwards to your day-to-day life?

Base X Studio

Passionate about branding, design and business, I help clients look and communicate in compelling ways that express the core truth of their brand.

Video Interviews

I would love to hear from you

Want to collaborate, work with me, or just chat? Feel free to drop me a mail at hi@otoabasibassey.com or use the form below

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