Hi,

I’m Otoabasi Bassey, a brand strategist, designer, writer, and entrepreneur.

I help clients build compelling brands with strategy, design and digital services and I inspire people with thought-provoking content.

Life by design

My blog where I learn and share ideas for more intentional living and self improvement.

Replace fear with curiosity

Replace fear with curiosity

So, a couple of weeks ago, I was thinking about fear. I was triggered by the sort of conversation that forces you to confront things you'd rather not think about. And I started to mull over the feelings that rise up every time I take a step forward, every time I try...

Nothing is real, and that is okay

Nothing is real, and that is okay

Across many of Robert Greene's books, there a reoccurring theme - to be effective in life, you have to learn to see the world as it is, not as you wish it to be. Obviously this is easier said than done. It takes practice to develop and master this skill. We are...

Digging deeper into The 10X Rule

Digging deeper into The 10X Rule

In the previous post, I talked about why it is a great idea to read certain books over and over again. Especially the books that profoundly impact your thinking and views on the world...your quake books. I even shared 10 such books that have changed my life to my...

My Books

Base X Studio

Playing at the intersection of brand, design and business, I help clients look amazing, communicate compellingly, and attract business with brand strategy, design and digital services.

Minutes with Mpumi

Connect with me on social