I have always wanted to lead a creative life. The idea of spending most of my time immersed in the art, act and process of making sounds like the most appealing life to me.
Not fame or incredible wealth, but creativity.
I always thought that if I was able to sort out everything I needed to, and had enough to live off without thinking of money, I would spend all my time exploring and making stuff. That’s what I’ve always thought.
But actually making the time to do that, is a challenge.
One thing that stuck with me in my earlier years studying architecture, was the sense of a dedication to the aesthetic. And when I say that, I don’t just mean the surface look of things, I mean the philosophy and essence of thinking and making, of moulding artefacts and spaces. In this time, I was exposed to so many interesting things, and concepts. Many of which went over my head at the time, but few definitely struck a chord.
In my autodidactic journey since, I have carried that sense with me.
One thing I loved about the experience was the time in studio. We had this big open plan space where we all worked and made our models and worked on our designs. There was a compelling energy about the whole thing. And as I have delved into the lives and inspirations of artists and creators over time, I have enjoyed catching glimpses into their studios, spaces and processes.
I have always wanted a studio of my own.
It is why I call my company a studio, and not an agency.
For me the studio is a place of learning, experimenting and creating, and I think that is a beautiful thing. Creativity that is not just at the service of commerce, but a tool, a practice for being, for discovery, for evolving, for making oneself.
In trying to bring that to life, I have always had to balance this deep desire against economic realities. Most of my time and energy was held up in hustling and making money. And sure, the thing I do, my career is a creative one, so yes, I create all the time and I have grown and learned from that.
But it is my belief that creativity should exist unshackled by commerce, powered by pure soul. Which is why I have always written here, since 2010. Whether there was one person reading or a hundred.
And even when people advised me to monetise this in different ways, I always pushed back, feeling it would dilute the spirit of it. Imagine throwing ads all over this site to get ad money. Or tailoring my content to meet some algorithm instead of writing from my soul. What sin!
So today…some 14 years later, I feel ready to embrace cultivating a creative lifestyle on a deeper level. Sure, I do still need to work and spin my gears in the machine of commerce. But I am able to balance things a bit better. I want to focus on carving and cultivating a creative life.
I am a good creative. I am also a lazy one. I take a lot of shortcuts. And in the fast paced world of design and business, speed is prioritised over craft many times. I hardly have the space and time to really craft something special. In embracing a creative life and devoting time to it, I am hoping to study, to get better, to improve, to pick up new skills, to be able to do more. To learn myself, to create myself, to connect with others like me. To create cool things for you.
That is one of my personal themes for the year.
So, how does that work?
For me, it means creating all the time, in any medium.
They say you should niche down, find one thing and get really good at it.
I’m not doing that.
Personally, I want to try everything. I want to draw, and paint, write, take photos, shoot videos, design a space, design a building. I want to cook, d-jay, edit, design posters. I want to make books, and pulpy magazines. I want to work on a movie, help design a set, create in 3D and play with animation. I just want to make cool things.
When I think about cultivating a creative life, a few ideas come to mind.
Reclaim lost time
The first major challenge in living a more creative life is allocating the time to it. Making time from all the other things that demand my attention, and choosing to invest it instead in making, studying, and experimenting. What lost time can I reclaim for this purpose? What can I let go off to free up the space to create more?
Instead of scrolling, I could paint. Instead of obsessing over some client project, I could write. I could make quick sketches during my breaks. The point is learning to tuck away pockets of creativity into the mundane.
Always seek inspiration
To approach day to day life in a deeper way, to pay more attention. To not merely see things, but to really look at them, to study them, to sketch them, to research about them. To look at the mundane around you and discover the magic.
Make it easy to create all the time
I want to always be creating, with whatever time or resources I may have on hand. In compressed times, to make sketches, take notes, make snippets, make prototypes. And when able to dedicate more time, to go deeper and develop those into full works. To have the tools and set spaces available to begin creating at any time.
Watch and absorb the greats
It is important to look at what others have done. To be inspired and see ways, techniques and ideas that we can adopt into our own processes and style.
Embrace process
To be systematic in the ways that call for it, so I can be messy in execution. Being able to spread out the creative process, and do different bits at different times. To have systems, tools and processes, to capture ideas and bring them up when needed.
Embrace the discipline of practice
It does take some effort, to sit down and create, or study, or experiment, especially when you are not used to doing so regularly. But that is the point of cultivating a creative life, is to get more disciplined, to invest more time in slowing down, and engaging deeply, with art, with life.
This is my present intention, to lead a more creative life, to cultivate more of that energy, and these ideas may or may not survive contact with reality, but being creative is about sailing into the unknown and evolving into new modes of being and birthing new things.
Are you trying to cultivate more creativity in your life? What obstacles are you facing and what ideas can you share?
