There is a famous line in the 1999 cult classic Fight Club
The things you own end up owning you.
And I’m reminded of it every time I look at my phone. Now, it is one of the greatest tools we have ever created. At any point in time, I am connected to a vast network of human knowledge. I have the potential to reach out to almost anyone in the world or even to reach a large number of people at once. It is an incredibly useful tool.
But instead, most of the time I am held hostage by it. I pick up my phone up to 150 times a day. That’s an incredible amount of time. I’m a bit better, over the years I have slowed down my use of Twitter, Facebook…Instagram I’ve mostly hated for a long time, so I generally use that once a week. My attention now is consumed mostly by WhatsApp, I spend a lot of time chatting to my friends.
My eyes are almost always glued to my screen, and I’m not the only one, I look around and everyone is pressing, tapping or swiping. This is nothing new, many have been wailing about this phenomenon, the way technology hijacks our attention and exploits our evolutionary weaknesses and needs. We are hit with so many things every minute, it is much harder for us to sustain our attention on anything. Distraction is only a swipe and a tap away and we are forever fiending for a fix.
We think we use our phones, but really, they use us. They follow us, they stalk us, they market to us. All these apps and social networks take our attention, condition our behavior, generate and map out our data, they eventually end up knowing more about us than we do about ourselves. As Yuval Noah Harari highlights in his book ’21 Lessons for the 21stCentury’, we are now the ones being hacked by big corporates and technologies.
Before, we hacked technologies and networks, now humans are the ones being hacked. These technologies and algorithms understand us better and better, from our location, to our searches, to our health tracking data, it is becoming easier and easier to nudge us in directions without our conscious knowledge. In a world evolving faster and faster, we are increasingly vulnerable.
I was listening to a Gary Vee interview a few weeks back, and someone asked him who the best people in the social media game were, who was doing the marketing right. And for about 30 seconds, he couldn’t come up with one name, and he said the reason he could not actually point to anyone was because he actually consumes no one. Think about that, one of the biggest names right now in the world of entrepreneurship, famous for the sheer volume of content he puts out (100 pieces per day), and his insistence on the underpriced nature of most social platforms, does not consume social media. Mind blown.
What does he consume? He consumes the comment section of his content, he engages with his people and learns what they are thinking and feeling, or he consumes the comment sections of the biggest things in the world trying to place a finger on the pulse of the current zeitgeist.
That is a massive and powerful mental shift. And something I heard echoed again in The Order of Man podcast with Tyler Harris yesterday. Producers are usually too busy producing to consume content mindlessly. And that is something you can do to shift the control back to yourself. These tools are massively powerful. You have access to a potential audience, you have access to knowledge, you can create and build almost anything by reading the books, watching the tutorials, listening to the podcasts, it is an incredible time to be alive, if you actually take advantage of it. Become a producer, be active, build something, give value, make content, do things, and you will have less toleration for random consumption.
I have seen it happen in my life. I mentioned earlier how much I reach for my phone, I know people who reach for their phones even more. I’ve noticed my time reduce drastically on social media over the years the more I follow my path, the more I make content, the more I learn and execute around my business. The more I learn and create, the more I want to learn and create, and the less time or inclination I have to be swallowed up in the machine.
The sentiments have been echoed by many writers and thinkers. Cal Newport’s book ‘Deep Work’ advocates the ability to turn everything off and focus deeply on solving a meaningful problem. I wrote a post almost a year ago on why ‘Airplane Mode’ is one of the greatest productivity hacks.
In addition to this, you can practice more mindfulness. Don’t touch your phone for the first hour after you wake up. Do something else, read, meditate, exercise, eat, or just stare at the ceiling, you will be bored to tears, but you won’t die. Wean yourself off the addiction to your phone and reclaim your power and your attention. Then deploy it towards that which is truly important to you. It will transform your life.
This isn’t the blog I wanted to write this week. I had planned to write something about the art of end year reviews, and new year strategies. But as I drafted that blog, I found myself writing for pages and pages with no clear resolution to the ideas and themes I was trying to communicate. So here I am writing about something else.
The first time I ever blogged was in 2010. I started on wordpress.com, and in 2011 I believe, I got my own domain and moved my blog to it. I’ve written every year since then, but very sporadically, with months in between posts sometimes. I’ve never really known why I blog, just that something within me compels me to. I do sense I do it as a way to understand and express myself better. Those earlier posts were about me trying to figure out life and many of them became part of the book I published this year – The Meaning of Life and other such nonsense.
Around this time last year, I set the intention to blog every week. This came as part of a larger theme I was pursuing – executing ideas. In fact, I dubbed 2018 as the year of execution for me. And now at the end of the year, I have been mostly successful at blogging every week. Sure a few weeks I failed, but when I did, I made up for it the subsequent week.
So, what have I learned from a year of consistent blogging?
Making a decision to consistent action like blogging every week is a commitment. It says I have given my word to do this thing, and come rain or sun, I just have to do it. Many times, I sat to blog with no idea of what to write, but I just had to sit and push through it. At the expense of other things. Whether it was easy or hard. Whether I was tired or refreshed. Even when I felt I had nothing to say. Some days it felt like punishment. Some days it was a grueling process. But I said I would blog, and so I did. Week in, week out, I sat down, and I wrote.
Adjust your expectations – Start small
The original plan was actually to produce multiple pieces of content and post at least 3 times a week across multiple platforms. And for the first few weeks, I did that, making images, doing the usual Monday motivation pieces, and doing book reviews every other week. But I quickly found that that was a bit unwieldy for me. I’m not a full-time blogger, I have multiple clients and projects on my plate at any point in time, so I decided to strip down my intention to its most basic form. If I could just post an article a week for a whole year, that would be fine for me, that would create the baseline habit I need to expand down the line.
Create a system
To tackle this commitment properly, I had to build some kind of system to help me capture ideas, flesh them out and eventually post them. This system evolved over time and was abandoned at some points, but it has acted as a guiding framework in this journey. I decided to blog around a theme – ‘How to Get What You Want’ as a golden thread across most of my posts. Prior to this, I had blogged whenever the inspiration hit me. Now having to produce every week, I could not rely on inspiration, I had to create a system. Having a theme helped me to generate ideas ahead of time, and to organize my thoughts. I broke down the year into four sub-themes, and at each point, I would look over what I had been writing to see if I was still on theme and if writing according to theme was even working.
This happened somewhat accidentally for me. The mental state I need to be in to write is very different from the mental state I use to design or go about my daily business. I need time to reflect, to laze around, to think, to allow the insights to bubble up to the surface so I can write them down. I quickly realized that to write, I had to journal first, I had to get all the different thoughts in my head down so I could clear the space, calm the mind long enough to create content. So that became my ritual. The day before I posted, usually Sundays, I would spend some time reflecting and journaling, and then I would write. This ritual evolved to also become the time I used to reflect on my goals and plan the coming week. The act of blogging consistently somehow created this new powerful ritual in my life which set the stage for successes in other areas.
Trust the process
Many times, I sat down, and I had no clue about what I was going to write about. But I trust the creative process. I know I don’t have to know. I just have to start. And as I write, the thoughts begin to form and they build on each other, and before I know it, I have a whole post. It has taught me to face the blank page and the blank canvas with faith, and step into the unknown, trusting that the creative muse will be there to reward me.
Blogging as a personal development tool
The most surprising thing blogging has done for me is aid in my personal development. I view the process of personal branding as an exercise in self-creation. It allows you to think deeply about the life and impact you want to have, and then put out content or value in that direction. This process deepens your understanding of your values and ideas and allows them to sink even deeper into your heart and soul. The more I write, the more I understand. I become stronger, wiser, more articulate. The effect snowballs into positive habits in other parts of my life. It has been absolutely instrumental in my personal growth this year. They say if you really want to learn something, teach it.
Push through the slump
By mid-year, I was sure I was done. I did not have anything to write about. I had exhausted the initial list of ideas I made at the start of the year, and now I was stuck. And this persisted for a month or two. How was I going to get to the end of the year if I had no more ideas? But then they started trickling in again. Ideas birth more ideas, and then they began to multiply and flow like a torrent, and suddenly one random night, I even had my theme for next year. Creativity is a renewable resource, the more you use it, the more you have. Even when it seems to dry up, trust the process, take a step back if you need to, the well will refill itself again.
My thoughts have become deeper, and consequently, it is a little harder to write. On one level, I am a better and faster writer…I think. I am drafting this post in one sitting, in less than 45 minutes. At the same time, the ideas I’m trying to express are more complex and more intertwined, as evidenced by the blog I actually started off this week writing. Some concepts need more than just a blog post, they need a series or a mini book. Some concepts are just too big to be made too simple.
People pay attention
Even when they don’t comment or message or reply. I bump into old friends sometimes, and it invariably comes up. ‘Oh, I see your blog man, I see what you been writing, its dope, very inspirational, keep it up’. And I’m like, ‘oh’ you have been reading? I had no clue’. But people pay attention. People keep tabs. And somehow, it’s helped my business because it keeps me top of mind, they see a post and then they remember, ‘oh Oto designs too, let me actually hit him up for this or that.’
It is okay to experiment
For a brief few weeks, I started a podcast with the Anchor app, turning my blog posts into audio form. It was an interesting experience, and eventually just fell off because like I said, I have a lot to do usually. I really could have pushed it more, but I decided to return my focus to just posting an article every week. Doing audio as well would mean an extra layer of workflow and things to consider. But it is certainly something I will bring back in 2019 in full force.
As much as possible, shorten the time between idea and execution
The day I attended the Nelson Mandela lecture with Obama as the speaker, I returned quite pumped. In chatting with a friend about it later that day, I had the idea to write about the experience and blog about my thoughts. Even though I had already blogged for that week. The next morning, I had the post up. I knew that if I waited, the idea would fade, and I won’t get it done. Same thing with the post about Absa’s rebrand. The brand was launched, off a conversation again, I decided to write about it, and soon after I posted my thoughts. I don’t always succeed, but as much as possible, I try to shorten the time between idea and execution. Sometimes you have to move fast and capture lightning in a bottle.
Don’t be afraid to switch it up
Like I mentioned at the beginning, I wanted to write something else this week. But as I worked on that idea more and more, I realized it needed more time to cook. So, this morning, it hit me, just write about the other thing instead, then take the week to finish working out the other idea. Plus, this post was much easier to write.
In conclusion, I’ve never written for the sake of an audience. I don’t lust after building my numbers, although at a later stage it will be a bit more important to me. All of this has been for the sake of execution, for the sake of building consistency. This is simply the foundation. Many times, people want to push me to monetize or promote, and I say not yet. Right now, I write for me. I write because I am compelled to. I don’t know where this road will lead. Just that I must walk it. And as I take a step, the next step opens up to me. If only one person read my posts and got something from it, that is amazing in itself to me. That someone would take the time to read, in a world full of distraction, with easier to read and more entertaining options out there, or an Instagram feed to get lost in. So, if you have been reading so far, I appreciate every read, every share and every reply. One of you has shared my post every week without fail, thank you. Many of you have messaged me when I was late with a post, thank you too. Thank you for being with me on this journey so far. There is so much more to come.
Personally, I’m a lazy artist. I want the biggest bang for my buck. I want to do the absolute minimum and still make an impact. That’s why I love Jean Michel Basquiat. His work is proof that you can paint with the proficiency of a 5-year old, and still make a statement worth listening to. Also, doesn’t he look like what would emerge if Kid Cudi and The Weeknd did the fusion dance?
Basquiat was an incredibly gifted artist, cut short in his prime (he died at 27) and namechecked by rappers ever since. His work was distinctive, full of childlike youthful energy, irreverent, and seemingly nonsensical, but also revealing a profound knowledge and respect of art, its history and social commentary. In 1980s New York, an electric nexus of time and space, Basquiat emerged as an unlikely artistic force, rising as a black man, from the grimy streets, to global stardom.
He is the quintessential example of the artist who throws himself with reckless abandon into his work. Moving out of home for good as a teen, he spent most of his young adult life basically being a bum, surviving off money picked up in the streets, and immersing himself in the culture and the scene of the time, bouncing from place to place and party to party. His early creative efforts included cryptic haikus scribbled in graffiti under the moniker Samo scattered all over the city, as well as experimental live music with his band (none of them could actually play an instrument, but that was part of the appeal).
He is charming, talented with a keen air of innocence, and he befriends and eventually moves in with his sort-of-girlfriend, Suzan. At this point he had progressed from graffiti to full on painting at the insistence of another friend. Suzan worked and paid the bills, while he spent his time painting. And it is this one anecdote about his life that really earned my respect. Basquiat was too broke to afford canvasses, so he would salvage broken doors, windows, fridges, scraps of paper, tins, anything with a surface he could paint on. He didn’t wait to get proper canvases, or the right kind of paint or tools. He worked with whatever he could find.
If you really want to create, if you really want to do something. You just do it.
That is the crux of true creativity, its raw essence. The true artist doesn’t allow a lack of resources to become an insurmountable obstacle. In fact, we are drawn to such art-forms, pieces made with the scrappiest, bare essentials, because through all the limitations, and perhaps, even because of then, we can see the passion shine through, we can see the potential. We see a brave artist battling against his restrictions, turning his obstacles into stepping stones that pave his way. Basquiat has nowhere to paint, so he turns an abandoned fridge into a priceless work of art.
This same energy you have to bring to your life and to your work. If you have ambition, a burning desire to create something that resonates, that has impact, if you want to devote your life to the mastery of a skill or an artform, or a career, you start where you are, you work with what you have.
Start where you are, use what you have, do what you can
The biggest companies on the planet right now all started small. The origins of the slick phone you’re reading this on now can be found in a dinky garage decades ago with a bunch of nerds, hippies, and a couple pieces of hand-assembled circuit boards. Facebook the almost omnipresent behemoth it is now, started in a dorm room. The colossus that is Amazon started in a garage with doors as its first desks, Jeff Bezos packing books with his team to fulfil customer orders. The first Star Wars movie was produced with a shoe string budget and a lot of DIY.
Our problem too often is that we want perfection right out the gate, before we have earned it, and we want to do it with the absolute best tools. We think we need the light ring and DSLR camera before we start the youtube channel, the best mic and mixers before we start the podcast. So we don’t start.
Or we are insecure in our creative ability, and so hide behind our lack of tools. Sure, the right tools do help, but it is the artist that precedes the tools. A writer who knows what he is doing will do a lot more damage with an ordinary pen than a talentless hack with a Mont Blanc. You cannot hide your lack of skill behind expensive tools, but you can use the lack of tools as an excuse to procrastinate. You just have to begin. If you are really good, the world will respond, and better tools will present themselves to you.
Every master was once a disaster.
T Harv Eker
We all have to start from somewhere.
If you waited till everything was perfect and you had all the resources, you will be waiting forever. And even if you did get it – the perfect studio, the perfect lab, the right writing chair, you wouldn’t know what to do with it. At most, you would churn out works of stunning mediocrity. The tools don’t make the artist, the work makes the artist. The lack of tools is a gift. You get to work with the scrap, failing, prototyping, learning, crashing, rising up, drafting and tearing up, you need the grind, you need the work, because that is where you hone your skill. That is where you work around the obstacles, that is where you distil and learn the principles of your craft.
I started my design journey on dinky little Toshiba laptop (that was everything to me then by the way), a pirated copy of photoshop, and a design magazine. Now, I type this to you from a MacBook Pro. But it was all the work I designed on that first Toshiba, and then a PC, and then this sexy huge white Dell I had, that allowed me to finally get my first MacBook and then another one, and now, all the bells and whistles I need to create.
The obstacle is the way.
Creativity is just as much about limitations as it is about infinite exploration. The searching and playing around is an important part of the process. It is necessary to go far and wide in ideation. But it is the limitations – the brief, the deadline, the boundaries that really focus us and unleash the creative power to combine ideas, materials, colours to create something inventive, something remarkable.
With inventiveness and creativity, you can make the limitations you face a distinguishing feature in your work. Don’t have enough money for different colours? Limit your palette. Can’t make the special effects you really want? Hack it and let it have a DIY vibe to it. Whatever the obstacle is, use it to your advantage.
You don’t have to be fancy. You just have to begin. Even Basquiat started by painting on abandoned doors.
Every day, something new is created in the world. The effects of most of these – events, inventions, products, and new knowledge are linear. They build on top of what has been done before, what we know for sure is possible. They improve, they optimize, they make things slightly better. Then there are those events, inventions, and breakthroughs that are simply revolutionary. They spark an incredibly far reaching change in a relatively short period of time. They upend everything we understand and take for granted about the world and open up new possibilities.
To innovate is part of human nature. Forever restless and full of creative energy, we are always inventing. Major milestones in our history like the development of language, the written word, the concept of money, modern finance, the printing press, gunpowder, electricity, the steam engine, the electric bulb, the computer, the internet, the smartphone, and space travel did not just make our lives better, they radically transformed them.
I’ve been reading an incredible book lately – My Vision by Mohammed bin Rashid Maktoum. It’s a book about the thematic ideas guiding the growth and development of the UAE and Dubai. I don’t pay enough attention to world politics and global trade, but between this book, talking to people, being home and looking at things with fresh ‘outsider’ eyes, I am inspired, and I have ideas. It is apparent, there is a clear way to development, growth and wealth creation on the African continent, if we can fix the underlying issues of leadership, unity, vision, commitment and political will.
Every great achievement or victory does not happen by accident. From the global stage to our personal lives, they happen as a result of an ambitious vision backed with real work ethic. Painstakingly, with great effort and perseverance, despite obstacles and set-backs, great heights can be attained. But it begins with vision, the ability to see the unseen, and to imagine what does not yet exist.
It is no easy task. It is much easier to match the status quo, to say, let us rise to this benchmark, the set standard. We have seen what an efficient company looks like, so let us imitate and build one like it. We know what functioning healthcare systems behave like, so let us create one just like it. And that certainly does work. A big part of personal growth is the idea of modelling winning behavior. Look for people who have what you want and model how they live. The problem with that, is that where you can go is capped by what has already been done.
The visionary studies the best solutions and thinking and then pushes them even further. The visionary stretches the imagination to create something never achieved before.
When you face a challenge that demands a solution or a decision, you have two choices – you can either emulate the example set by others, or use your own creativity and intelligence to formulate a new idea.
– Mohammed bin Rashid Al Maktoum (My Vision)
To rise from bottom in our lives and as a nation or a continent, we must reclaim the pioneering spirit. It is not enough to be like the greats, we have to go where no one has gone before. We have to be committed to doing more and going further. It can be as basic as being a pioneer for excellence in a surrounding sea of mediocrity. Or as boundary pushing as changing the game. Why settle for good enough, why not shoot to be the best? Why stop at building a great company, why not revolutionize the entire industry?
One way of thinking is incremental, the other is exponential.
If you want to lead, if you want to get ahead, then you must go even further, take the pioneering and creative approach. Break the rules, change the playing field.
Be an instigator.
Start something new. Let the world be different and better because of it. Even if it is just your neighborhood, or your company, or your class.
Be a pioneer.
Sure, you will be mocked, you will become a target. The pioneer disrupts the status quo. By her very existence, she throws shade on everyone else who is passive and subservient to the system. You will be misunderstood, you might even be accused of terrible things, of being foolish, reckless, or willingly seeking to harm or exploit people. But pioneer you must anyway.
First they ignore you. Then they ridicule you. And then they attack you and want to burn you. And then they build monuments to you.
– Nicholas Klein
It is easy to color in the lines, and do as you are told. Sit still, blend in, don’t ruffle feathers or stir up the pool. But pioneers, the ones who stoke the fire in their bellies are the ones who expand our understanding of what is possible. They end up building higher than we have ever seen and exploring depths we have never imagined. They expand our world.
But it takes huge vision, ambitious vision, crazy vision. And faith, faith that it is possible, faith that if we work hard at it, confident in its resolution, this project will take shape, this obstacle will fall, and a new era will dawn.
“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.”
– Rob Siltanen
We live in an exciting time. Sure, we have tremendous challenges, unsolved problems, deepening inequality, crises in climate, in economics, in politics, in finance, in development. All around the world. With these challenges also come tremendous opportunity, to think differently, and pioneer new paradigms. For the first time in history, we are connected to each other and to storehouses of knowledge at a bigger scale than ever before. It is the age of ideas, and it is our inspired ideas that will change our lives radically. If we do not become pioneers, we will fall even further behind.
If our sole goal is to attain the level others have reached, then we are setting our target too low…Do not fool yourselves into believing that we are moving forward when we are only keeping up with general trends, while the real opportunities are slipping away.
– Mohammed bin Rashid Al Maktoum (My Vision)
To be a pioneer means to embrace the unknown, to trust instinct and curiosity, to try over and over and fail, and try again. To embrace every obstacle not as an invitation to stop, but as a challenge to solve. To work harder than anyone else but driven by passion, by love and obsession. It is hard work, but it is worthy work.
Reclaiming the pioneer spirit means that you are not limited to solving problems you have seen before. But you can confidently face the future and tackle completely new and left-field scenarios because you have the mental toolkit and resources to meet the challenge and create transformational solutions.
And in case you thought it was the work of the lone ranger, the lone genius working in the basement, know that it is also born of community, of a shared belief and shared hope for a collective destiny. A pioneering group of people united will build the world of the future.
Whenever you come into contact with an immerse and impactful piece of work, the towering obelisk, the frescoes on the ceiling, the sculptures, the works of art, the architectural marvel, the music, films and books that draw us in deep into new and exotic locales, it is easy to be so impressed, so moved by these works that we are both inspired and intimidated. We feel the stirring within, that innate desire to go on and create our own masterpiece. We also feel the fear. How can we attempt such? How will we ever pull off creating something so great? Where would we even begin.
For each of us, the masterpiece is different. It could be picking up a new habit, or learning a new skill, or making something, an event, a painting, an EP, a book. But at its core, they are all the same. It is an undertaking that will demand time and effort.
We know that the road to getting things done is not without its twists, turns and difficulties. So, in our minds, to get started, we have to carve out this block of time. The perfect Saturday evening to sit down and work through our idea, and really get it going. We fantasize about the one perfect stretch of time and space that would arise to really work on it and get it done.
But things never happen that way, right? Life is just too unpredictable, and there is enough that pops up daily to stop us. A new project pops up, a family crisis arises that we have to handle. In that way, we keep plodding along, putting out our fires and getting busy with the business of living. At the back of our mind, the thought lingers, on the thing we need to be doing…
Even worse, let’s say things do go that way. You successfully carve out the time to work on that big idea or dream of yours, and what happens? You squander the time. You play around, you get distracted, you find an excuse. Making the time is one thing, doing the actual work is another.
There is a better way.
The idioms that a journey of a thousand miles starts with one step, and that the way to dispose of an elephant is to eat is one bite at a time offer the clue. When you stop looking at your project as this immense thing, and begin to understand that with consistent small actions, you can tackle it. You can hack your doubts to death with a thousand cuts and bring your work to life by a thousand strokes, applied over a long time.
Sure, creative work demands large stretches of time, to think and to tinker our ways to answers. But don’t let that metastasize into an excuse that stops you. Adopt the long-haul attitude also. Embrace the little time you can get. Maybe you can steal 15 minutes, 30 minutes, an hour or two here and there to work on this project that is so important to you. Take them. Work within those constraints.
10 minutes might be all you need to outline your project and note down some quick execution steps. Then when you get another bit of time, you can work on those first steps you outlined, and then the next steps and so on. The idea is to begin where you are, and work with what you’ve got.
This does a couple of things
When you work in spurts like this, you are able to savor the process more, and let creative ideas percolate and evolve over period of times between the sessions. The slow burn can help you birth a deeper, more nuanced work than trying to hack through it all at once.
You focus on building the habit of working on something consistently. You can move your attention from quality. You are not worried about getting it right all at once, you are concerned with showing up. You won’t always be at your best, you might not always be inspired. But you can commit to making something small consistently, and then over time, you gain volume, and out of that volume, you can curate something great.
And when you do get that magical block of time – a day, a weekend, a month to really dig in, it would be easier not waste it, because you have cultivated the habit of working on it consistently.
You focus on acting and creating in whatever pockets you can find them, until your creative obstacles collapse in a constant barrage of strikes, and your creation, your masterpiece emerges over a thousand strokes.
If there is one thing I’ve come to see over the years of working and living is that generally, things tend to take longer than you think and certainly longer than you’d like. From small things like the design jobs I work on, to the bigger long-term projects, they can seem to drag on and on, and then life gets in the way and you lose focus.
To remain focused and consistent in the face of a seemingly unending struggle is sometimes a herculean task. But it is one that must be handled if you will succeed. Because that is part of the dip, that long chasm between desire and fulfillment. It is a battle, it is war.
There is a quote I often mention to my friends, that ‘the work belongs to you, but the results belong to God’. It is an admonishment and an exhortation to focus on what you control.
You can’t control when certain things will happen. You can’t control when that deal will come through, or if it will come through. All you can focus on is doing everything that is within your power – preparing, poking holes in your strategy and fixing them, making your case stronger, improving your art, improving your marketing and persuasion. You just have to do all you can, patiently waiting for your turn, ready for the moment Lady Luck smiles on you.
But where does the line fall between being patient and wasting time? It is a tough one for sure. Your being patient with your situation might mean that you are not being proactive enough or doing things that will move the needle forward towards your aims. But sometimes the right and hardest thing to do is nothing. Sometimes all you must do is wait and let the situation resolve itself, let the weather pass, let the opportunity present itself. Other times you must take initiative.
Whatever we choose, whatever the right action to be taken, it is important to remain vigilant. Because if you lose sight of what you are trying to achieve, if you begin to drift, you will soon enough find yourself caught off course and unawares. Be patient but stay vigilant on the goal.
There is the parable in the bible about the bridesmaids and the oil. The entire party is waiting on the groom and he takes forever to arrive. But eventually he does, and when he does, half the party has burned through their oil and can’t light their lamps. The other half were vigilant and better prepared with extra oil and were able to continue with lit lamps into the celebration because they remained goal focused even in the midst of a severely delayed plan.
And that is a form of persistence, not merely of action, but a keen presence of mind.
What do you do when you are blocked? When you are stopped, and all you can do is wait? What do you do when you are forced to take a break? When even though it’s all you want to do, you just can’t move forward yet? Do you give up and lose steam, or do you lean in and use this gift anyway?
Ryan Holiday shares Robert Greene’s distinction between alive time and dead time. The difference between the two is what you do with it. What do you do with your waiting time? Are you passive, letting your skills atrophy? Do you lose your momentum, or do you find some use for the time you have? Do you keep studying and honing the skills? Do you keep learning? Do you keep preparing, do you stay sharp?
Gary Vaynerchuk has the mantra of ‘Macro Patience, Micro Speed’, it is an incredible encapsulation of a deep-rooted truth, that in the long run, things just take time, that’s why you have to take the wide view, the macro view. But in the day to day, you have to act, you have to hustle, you have to be vigilant. You have to stay hungry and motivated.
That is the dichotomy, the paradox. To make haste, but slowly. To do all you can do today, and this year, but knowing that your dream might take months, or years or decades. In all that, you must play the time, you must keep on working towards the goal. It is a long-term commitment to perpetually being excellent in the short term. It is not easy, but it is necessary if you will get what you want.