What have I been working on this week?

This is a new series I’ve decided to start, something a bit more informal and relaxed. But a good way to document what I am working on and thinking about.

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January has been off to a good start.

The beginning of the year is always a good time to refresh your brand assets and improve ways of doing things.

I have been building and using a new dashboard on Notion to manage my business and projects. It is not always easy maintaining it, but it is proving to be a good organisational tool so far.

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Tweaking Positioning & Updating my Brands

I have also been refreshing my positioning across my brands, and updating my websites. After realising that my favourite clients to work with are experienced business people, I am tweaking my messaging to reflect that. This will probably get more refined as I dig in more.

My studio visual identity has evolved over time, with more elements added and refined. I have noticed that the best results emerge when I can work on a brand over time, improving and updating its look and content. This is how my service package page has evolved over time. I really like the frosted glass effect the menu has on desktop

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I'm also repositioning this site as a repository for my creative ideas and less of a personal development blog. I'm also constantly revising this website design.

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Making content

I am back on my content grind again. It is always hard trying to produce and publish content and do actual client work, but I am hoping to get better at it. The idea is to build systems and make it easier to make and publish content.

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Client work

I’m busy finalising the brand design and website for a surgeon client, full case study to come out soon. I’ve also been working on the brand for a tech company, and designing the offices for an education company.

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If you would like to work with me, you can start your project on my studio site here.

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Things I’m finding interesting

JJK’s season 3 is a beautiful work of art. The animation and visual look is on another level. Even the way the story is told feels different somehow.

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Key Idea I learned

A lot of ideas actually. But probably the one that stuck the most was the idea of having never really tried.

https://substack.com/@otoabasibassey/note/c-208745452