Life by Design

Seeing + Being + Making.

Exploring Ideas through Reflections, Notes, and Creative Experiments. (Since 2010).

I’m not hiding anymore

I’m not hiding anymore

I have always lived with this tension between honesty and performance. To an extent, we all do. I don't know exactly when it started, but it has always been there subconsciously, colouring my work and my lived experience. I think it comes from my experience growing up...

read more
Some Ideas to Keep in Mind as the Year Begins

Some Ideas to Keep in Mind as the Year Begins

So it has been about two weeks into the new year. Things are getting into full swing. With school and work opening again, we are all easing back into our normal lives and routines. If you are reading this, you have probably already done some form of vision boarding...

read more
In Praise of Cyclical Productivity

In Praise of Cyclical Productivity

If you have been a long time follower of my projects or content, you would know I’m prone to abruptly taking time off for up to months at a time. I used to think this was an issue, but lately, I have come to look at it as more of a feature than a bug. Over the years,...

read more
The Art of Not Trying

The Art of Not Trying

I stopped trying. Life has never been better. And that is so fucking weird. I mean, on one level, it feels strange not doing anything, or not having to do anything. Not feeling like I have to run on the treadmill. And it’s not like it is forever. It is at most (at the...

read more
Life is all About Managing Inputs and Outputs

Life is all About Managing Inputs and Outputs

We’ve all heard the phrase, you get out what you put in. Or garbage in and garbage out. The inputs you feed yourself with are important. The things you listen to, the people you hang around. The books you read. the thoughts you entertain. Also the action you take. The...

read more
Staying Sane in an Insane World

Staying Sane in an Insane World

The world is going to hell in a hand basket. At least that is what it seems like. Everyday there is something else going wrong. In the last week, war broke out in Ukraine, and South African artist and icon Riky Rick committed suicide. It is not like war isn’t going on...

read more
Exploring Relaxed Productivity

Exploring Relaxed Productivity

Lately, I’ve been thinking about the concept of “Relaxed Productivity”. The past few weeks have been a bit manic. I’ve been juggling multiple projects, chasing new business, creating new products and producing more content than I usually do. It has been a bit crazy....

read more

About Me

Hi, I am Otoabasi Bassey, a brand strategist, designer and entrepreneur learning to build a Life by Design and helping companies and people build brands that people love.

Categories