
Where I’ve been (Pt 2) - Positioning
So, it’s the beginning of the year. Things are changing and evolving, and life is coming at me fast.

So, it’s the beginning of the year. Things are changing and evolving, and life is coming at me fast.
I think most people use AI as an oracle. I use it as a daemon.
Ten years ago I pitched a client a concept I called the brand ecosystem.
It is the distance between talking and state.
Positioning has been the most important idea I've understood this year.
Over the past 6-8 weeks, I've been spending most of my waking hours designing workflows, systems and apps more than actual design artifacts.
It dawned on me the other day, that AI is simply templatised knowledge or templatised thinking to be a bit more accurate.
Working with Claude this whole week, I realised that text and voice are the new interface.