Across many of Robert Greene’s books, there a reoccurring theme – to be effective in life, you have to learn to see the world as it is, not as you wish it to be.
Obviously this is easier said than done. It takes practice to develop and master this skill. We are naturally meaning attribution machines, we spin stories and see patterns to make sense of the events in our lives and the world around us.
None of us really see life as it is.
Or maybe there is nothing to see. Maybe nothing is real.
From a scientific viewpoint, there is nothing at the foundation of reality but the experiences created and interpreted by the observing self. Stimuli from an external environment filtered by the structure and capabilities of our senses, neurons and synapses, brought to life by the ego and consciousness.
But beyond physics and metaphysics, maybe nothing is real even from a social point of view.
The world around us, the one we think we live in, the one with the rules and norms and expectations, the one with the constraints and limitations, doesn’t really exist. We act like it does. We believe it does, and we eventually create it, by our expectations, beliefs and behaviour.
I think about this in terms of the market place and the world in general, questioning my preconceptions around brand, self-image and success in the real world. The battle as a creative, as a maker, is balancing the need to make things for the self, to create to learn and for creation’s sake, against making things that have wide appeal, that get famous, that resonate and succeed in a capitalist world?
How do we do that?
Some things work better than others. There are certain creative formulas that draw eyeballs and grab attention. Appealing to our baser instincts of lust, superiority, righteousness, indignation generally have a more immediate and visceral reaction than appealing to the sublime, or rationality.
Is it good or ethical to change ourselves, to change our packaging, change our story to achieve a goal? Does authenticity still matter, or should we just wear the masks we must, spinning the webs and illusions that get us what we want?
How long can you wear a mask before it becomes your true face?
Can we use this idea as a tool instead? Reaching forward to ‘pretend’ our way into the person we want to become. Is there an ethical way to ‘fake it before we make it’?
If nothing is inherently real, does that free us to be anything we want, anything we choose to be? Or is there a real self waiting to emerge? Where is the space for authenticity?
Is what we call authenticity just trying to hold on to a past story? Trying to make your actions today be congruent with the person you have always been?
If we must embrace forward-facing stories, pressing on to what we must be that we aren’t yet, then perhaps we can embrace the notion that nothing is real and just go ahead to create the new experience we desire.
Which means we second guess ourselves less. We are less tripped up by expectations, by the burden of our self-conception. We no longer use the excuse, ‘no I can’t wake up early because I am not a morning person’. We just go head and work our way to becoming early risers. We are free to change and be who we want to be moment to moment.
I read somewhere a while ago that behaviour drives emotion and behaviour drives desire.
It means that we can change desires. We are who we are now because we have conditioned ourselves through our choices and behaviours. We love junk food, or leisure or low-value entertainment and activities because we have behaved in ways that reinforced those desires in us.
We are also familiar with change, growing out of things and into things as we develop over time.
But if behaviour drives desire, then we can speed up change in the directions we choose. It will feel weird and horrible at first, but over time, after constant action, desire changes to match behaviour.
The more I workout, the more I enjoy it, the more I crave it. Something I would not have imagined possible years ago. The tricky part is that initial hump you have to push across. Doing something consistently enough to change desire.
If nothing is real, (and the timeline is malleable, which is another idea for another time having to do with changing the past) then we face the questions, what should we do, and how should we do it?
If nothing is real, then our fears are unfounded and unreal. It means there are no real lines, no real restrictions, just illusions, promises and agreements. We can honour them and we can break them.
Is there then no morality?
If nothing is real and anything is permissible, it does not mean that it isn’t without consequence.
So, perhaps nothing is real but everything has consequence.
The idea that nothing is real then becomes a liberating idea that allows you to morph and change as needed. It also frees you from constraints of expectation. If nothing is real, then its okay to create the image you need to get what you need to get done sorted. But know that what you create will have an effect.
If nothing is real, and you want success in a certain arena, if you want more eyeballs and attention to your work, to your brand, then you have to work and rework your brand until you find resonance. And that is not something to fight, it is something to embrace, to practice at until you get it right.
But whatever you create, must be aligned with your true values. If you are not aware of your values, you run the risk of building something empty, losing touch with that which is most fulfilling, the highest expression of your soul.