There is just something undeniably awesome about someone who is incredibly good at what they do. That shit is attractive.

In a fast-paced world like ours, the pressure is always on to deliver with speed and move on to the next. We can quickly become spread across too many things, too many deliverables to be able to spend real amounts of time working on, building and refining a thing. We lose the art of craftsmanship.

At the same time, there are still many instances of craftsmanship around us, and at various scales. The products handmade with love, you know, the craft beer, the artisanal coffee, the quirky furniture. There are also the ubiquitous, mass produced products that are just simply made to a high standard – the iPhone, the Boeing engine, etc. It is craftsmanship applied at scale.

On the road to getting what you want, you would have identified who you are, what makes you come alive, as well as what you want to accomplish. You would count the cost, cultivate burning desire, set your goals and build your systems. You would hone in on the one thing that is most important and you would go deep on that, giving it the time, energy, and attention, it deserves. In those moments of work, executing and building, you must hold the craftsman’s mentality in mind.

The craftsman’s mentality is that of love, exacting standards and insatiable drive. The craftsman loves what she does and will go to great lengths to do it the very best she can. Good enough isn’t good enough. It must be absolutely incredible.

Sure, there are many people and companies who come out with ‘just good enough’ products and services. You can cash out quickly by going to market with something that ‘just works’, promote the hell out of it and make your money. But there is a special pantheon for things of beauty, and high-quality attention to detail. The things that are made with love, with a high level of conscientiousness. It is just a different experience when you interact with the work of craftsmen. You can tell that the people behind this actually gave a damn.

Consider the mentality of the craftsman as a precursor to excellence. It will improve your quality of life and be an invaluable resource on the road to getting what you want. The craftsman enjoys the pleasure of doing a thing well for its sake. Becoming a craftsman means taking responsibility for your work and making sure it is executed with care and due diligence.

The craftsman takes pride in his work and sees it as an extension of himself. The thrill for him is in the pursuit of excellence. He loves working on the thing, making it better and better every time. He loves learning, he is prolific, weaving in exploration and practice in to the process as he executes and delivers. He digs in and puts in the time.

The craftsman mentality is more than just making excellent products or work, it is a mindset you bring to life, to daily tasks and daily actions. It is the spirit of doing the best you can and making sure your thing is dope.

When you have the mindset of a craftsman, you ignite passion. The deeper you dig, the deeper you understand it, the more you enjoy it, the more it propels you, and the more it fulfils you. And as your passion grows, the people who work with you or are served by your skill will clearly see that you deeply care for what you do.

Seest thou a man diligent in his business? He shall stand before kings; he shall not stand before mean men. Proverbs 22:29 (KJV)

People love an excellent product or service. If you have the craftsman mentality, you make things so awesome that they speak for themselves. Word of mouth travels faster and you get exposed to more and more opportunity. There is just something undeniably awesome about someone who is incredibly good at what they do. That shit is attractive.

Adopting the craftsman mentality might be frustrating sometimes, pushing to excellence can be hard work but it leads to a deeply satisfying life. There is a place for ‘work well done’ as a source of happiness on a soul or spiritual level. True happiness comes from purpose. And there are few purposes more noble than working and crafting excellence from our passions and our gifts.


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