I’ve been an avid reader for years, and out of the many books I’ve read, there are a few that truly stand out. These are books that contribute a unique idea, a new perspective or a tool that propel my life. So I’m starting a new series where I profile my favorite books, the ones that have had the most impact on me. Hopefully it inspires you to pick up one of these books, or at least you can pick something from this series and allow that to spur you into new action.

I had heard of Grant Cardone years ago through a friend who works in sales. I knew Grant had a lot of content on sales training and had a very balls-to-the-wall kinda vibe. I did not know just how much until I started listening to his podcast late last year. Cardone has insane energy and insane expectations lol. Watching, listening to or reading him is definitely a kick in the pants. He takes no prisoners and goes all in.

His book The 10X Rule is about thinking big, setting huge goals and taking insane massive action towards achieving them. I think it’s an important book because as far as getting what you want goes, we tend to under-estimate just how much effort it would take to achieve our goals (if we even dream big enough). if you do 10X more than you need to do to get what you want, the chances of you getting it simply skyrocket.


My Highlights from The 10X Rule

It takes the same amount of energy and effort to make $10 million as it does $10 000. Sound crazy? It’s not – and you’ll see this when you start operating at 10X levels. Your goals will change, and the action you take will finally start to match who you really are, and what you are really capable of doing.

Another component that is required for success is the ability to estimate the right amount of effort necessary for you – and your team – to achieve a goal.

As I look back over my life, I see that the one thing that was most consistent with any success I’ve achieved was that I always put forth 10 times the amount of activity that others did. For ever sales representation, phone call, or appointment others made, I was making 10 of each. When I started buying real estate, I look at 10 times more properties than I could buy and then made offers to ensure that I was able to buy what I wanted at the price I desired. I have approached all my business enterprises with massive action; that has been the single biggest determining actor in any success I have created.

In order to get to the next level of whatever you’re doing, you must think and act in a wildly different way than you previously have been.

Only you know your true potential and whether you’re living up to it; no one else can judge your success.

Take massive amounts of action at 10 times the levels you think necessary

This is the focus of the 10X Rule: You must set targets that are 10 times what you think you want and then do 10 times what you think it will take to accomplish those targets. Massive thoughts must be followed by massive actions.

There is nothing ordinary about the 10X Rule. It is simply what it says it is: 10 times the thoughts and 10 times the actions of the other people.

The 10X Rule is about pure domination mentality.

A person who limits his or her potential success will limit what he or she will do to create it and keep it.

As long as you are alive, you will either live to accomplish your own goals and dreams or be used as a resource to accomplish someone else’s.

It is not enough just to play the game; it is vital that you learn to win at it.

One of the greatest turning points in my life occurred when I stopped casually waiting for success and instead started to approach it as a duty, obligation and responsibility.

Discipline, consistent, and persistent actions are more of a determining factor in the creation of success than any other combination of things.

Instead, you must acquire the discipline, muscle memory, and achievements that result from taking massive action – while others think, plan and procrastinate.

Attack, dominate and keep your attention on the future, and then continue to repeat your actions – and your courage will grow. Do things that scare you more frequently, and they will slowly begin to scare you a bit less – until they become so habitual that you wonder why you ever feared them in the first place!

The successful know they can quantify what works and what doesn’t work, whereas the unsuccessful focus solely on “hard work”.

Results (not efforts) – regardless of the challenges, resistance, and problems – are a primary focus of the successful.

You can only be as successful as the individuals with whom you involve and associate yourself.

Stay focused on the future, be unreasonable about it, continue to add wood, and don’t focus on what people say has been done, can be done, or is possible!

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