It was honestly quite embarrassing. I had just written a piece about the importance of routines and how they have helped me be consistent with blogging and a better creative as a whole, and then the very next week, I go on to blow that routine to smithereens and have an absolutely terrible week. Okay, I’m wildly exaggerating. It wasn’t that bad a week, I just felt very untethered for most of it.
I had failed. I failed my routine and I failed to post.
It is not ideal. But it’s okay. It is bound to happen from time to time.
On the road to success, failure is guaranteed. Your getting to the place you want to be, depends on how you react and deal with failure. Do you spiral down even further, or do you bounce back?
I had failed. What next?
A good strategist and executioner always plans contingencies. What happens when things don’t go your way? How do you recover? What do you do next? The answer for me was simple. And the answer was a question, a paraphrase of the focusing question from The One Thing.
What is the ONE most important thing for me to do right now that would make the most impact?
And in the stupor of my week, floating disconnected from my routine and usual momentum, I asked the question. On the day I was sick and tired, the most important thing to do was to get groceries done, it was simply all I had any energy for and what needed to be done. The next day, the most important thing to do was to do meal prep. And all of that was simply foundation, so I could wake up on the third day and get right to work and spend all day being productive like I wanted to.
It would have been easy to spiral, to feel anxious and guilty, to try to over compensate for the failure of routine by doubling down and pouring yourself back into the grind. But failure is a feature that can be used to improve routine because it is an invitation to pause and reflect, to recover and then improve.
If we design routines and rituals to control and direct the chaos of life, then we must also be aware of and prepare for the points of failure. So when you fail, you have the response mechanism to get you back on track.
But it is not just enough to bounce back. How far can you bounce back? Can you bounce back from failure better and more anti-fragile?
Failure is inevitable, but what matters more than the failure, is your response to it. The quicker you can bounce back, and the more you can milk that failure for all its worth, the faster you get back on to the road to success.
Failure is an opportunity to pause, reflect and recover. It is also an opportunity to learn. To figure out what went wrong, and to anticipate it the next time.
I fail at running my daily routine, so I execute this other small sub-routine (the focusing question) to get myself on track. I don’t just get back on track, I learn what went wrong, what to avoid the next time and how to improve my routines. I learn to regulate my energy and pay closer attention to my diet. I learn to manage expectations and protect sacred creation spaces. I learn how to increase my creative output. I return even better.
So, when you fall off the wagon, as we are all bound to, don’t beat yourself up. Take a breath, reset, learn, and do what you need to do to get back on track stronger than ever.
When you think about successful creatives or artists, you would probably conjure the image of weird people prone to flights of fancy, brilliant sure, but often capricious, unstable, or unreliable. You would imagine that they value large swatches of unstructured time and need complete freedom to be creative and do their work. You would probably think they wake up every day at different times to do different things. You would be very wrong.
About 2 years ago, I came across the book Daily Rituals: How Artists Work by Mason Currey. He compiled and highlighted the diverse rituals and routines of famous accomplished artists, scientists and philosophers. From Salvador Dali to Chris Ofili, they all had something in common apart from their great minds and accomplishments. They had their specific routines and rituals.
See, to be productive and successful, especially over a long period of time and consistently, you cannot just rely on inspiration or on the ‘feeling’. The creative muse is notoriously fickle. You have to embrace structure. It is that structure that ultimately frees you to be creative, to explore vast ideas and birth something new.
Like all things in the universe, it’s a delicate dance of opposites.
The creative muse is be balanced and even enhanced by routine. As individuals, doubly so as creatives, we are faced with chaos on a daily basis. There is the noise within – the voices in our head, our anxieties and hopes and fears. And there is the noise without – society, traffic, bosses, clients, the needs and requests from family. There is a lot that can derail your work and path. Routines and rituals become the guards that protect it.
Routines and rituals do two main things. They provide and defend the time needed to do the work, and they provide the right conditions to do good work. They direct the chaos of the day, the chaos of the mind and set them across well-defined paths every day. It is the only way to get any real work consistently done over time and move towards accomplishing your goals and maximizing your potential.
I have been telling people lately, that if you want to embark on a creative project, like doing podcasts, writing a book, or working on a business – you have to bake in the process into your daily life. You have to create a routine for it. Otherwise, it will never get done. What is not scheduled, does not happen.
For instance, I generally write my blog posts on Sunday. It is part of my ritual to prep for the week. It usually follows a set pattern. I sit down at my desk, I meditate for 15 mins, then I journal, mind dumping whatever is going on upstairs, and only then am I clear enough to write something. Afterwards, I plan my week and get into some work.
Of course, many times, for whatever reason, that does not happen. Some Sundays, I’m out with friends or doing something else. But I still have to execute the ritual when I can, on a Monday or Tuesday morning, whenever I do get the chance to get it done. The point is, the ritual facilitates production. It gives me a set time to work and provides the conditions necessary for good creative work.
The idea of ritual shows up everywhere, even in doing the work itself. To be effective at designing and solving problems, I have to use certain patterns. I follow processes, either documented or subconsciously. I dig into the issue at hand first, letting it fill my mind. Then I have to explore ideas and look at incredible work by others to prime my mind. Then I sketch and design and test till I get something. And I need to have the phone off for hours sometimes just to really get that focus and enter the right zone to produce good work. If I disrespect any of these conditions, the work suffers.
Routines and rituals go a long way.
It is how we trust the process.
It is how we get what we want, how we maximize our potential. It is where living intentionally really becomes tangible in your life. By designing your life in line with your goals. Putting in the conditions and systems to make it work. You focus on winning the day-to-day. Because if you win at executing the most important thing on a daily basis, over time the actions compound to deliver you great wins.
Your routine would look very different from mine. We all have what works for us. In Mason’s book, the routines of artists varied wildly. Some woke up nice and early starting work at 9am like Chris Ofili, others like Pablo Picasso could not be bothered before 2pm. The point is, they found a rhythm that worked for them and maximized their creative output.
However you do it, start right and end right.
We all have the same 24 hours, beginning our days at some point, and ending them at another. In the time between waking and sleeping, we have things to do, obligations to fulfil and projects to execute. If we want to crush it. We have to pay attention to how we start and how we end. A good morning routine sets the pace for the day. A good wind-down routine at the end of the day helps us get a good night sleep and start the next day on the right note. With those two things created and applied consistently, we supercharge our lives, our creativity and productivity. A good routine takes care of the important little things – a noisy mind, unclear focus, eating, etc and allows us to focus on actually doing the work.
A week and a half ago, I was in a deep funk, like I mentioned to my email list. For whatever reason, I entered a dark place, feeling unbalanced, feeling doubtful. Until I came across this video, and had two epiphanies – one, I am not my mind, which is a topic for another day, and two, I should get back to some kind of routine. So, the next day, I woke up, I exercised, I meditated, I visualized, I journaled, and went on to have a very productive day. Like magic, the darkness lifted.
Turns out, all I needed was to get back into rhythm. That’s the power of a good routine.
Another meditation on the process and experience of getting things done.
The last stretch of any serious project is usually the most grueling part of the whole ordeal. It is almost like birthing. The bulk of it has a lot of work sure – conceptualizing, designing and building, but that last bit, getting it across the finishing line, is super intense.
That’s when emotions are at an all-time high. You are tired from all the work so far. At this point, you doubt the validity of the entire project. On one hand, you wonder if you have wasted all your time and effort to get here. On the other, you just want to finish the damn thing and get it out your sight.
But if in the midst of all that strain and pressure, you are still here, still in the game, then you know you have yourself a winner. You love what you do, so much so that you are willing to embrace a high level of suffering and anguish just to get it done.
There is a key thing about getting things done that is important to note. This is especially true if you are working strategically. There is a lag time between effort and results. In a world, where we expect everything with microwave immediacy, this can be jarring. We expect everything fast; the lag violates that expectation.
If you are building something important, especially if you are still in the early-ish stages, there is a lag time that you have to be patient with. You need to be patient and disciplined.
If you are working with intention, you have identified a ginormous goal, something you are working towards. You have also looked at the short term and figured out what the next most important thing to do is.
So, you are working on it and pushing. Especially if it is product development – writing a book, creating a course, designing clothing, designing a business, creating a website, it’s a lot of work upfront. And while you are making the thing, you are getting no feedback from the market place beyond whatever testing you are doing. There is no validation, no emotional boost from likes on Instagram. It is just pure grunt work.
It takes discipline to keep pushing and working on it for weeks, months, even years without tangible results. It takes discipline to push and get the important things done, knowing that you might only see the impact in a year or in the next 5. But that is the core of true strategic intent and level-headed execution. Doing things now that will pay off much later.
The lag is also a call to be clear-headed and practice accurate attribution. Know where your results are coming from.
Where you are right now is as a result of the choices and actions you took years ago. From the habits to the results in your life, the place you live, the job you have, and the money you make. To move yourself to a new place, you have to invest in new actions and habits now. But for the change to be visible, it will take time and you have to be prepared for that.
It is in the lag that people lose heart and quit. In the lag all you have is the work, and your dream. You look around and people seem to be moving on without you. While you toil and labor away in obscurity to create your vision. Seth Godin also refers to it as the dip – the chasm between the start and finish of a project, the valley that separates those serious about achieving the goal, and those who are mildly interested.
The lag does not mean you are failing. The lag means your reality is still catching up with all the changes and actions you are making. You have to stay strong, you have to stay the course and keep pushing. But how do you know the difference between lag and actual failure? Maybe the fact that nothing is happening really means that your project, vehicle, business is not adequate to get you where you want to go.
You don’t. It is a tricky thing to figure out, but there are ways to mitigate the risk.
Because there is a lag time from effort to results, there is something I like to do in designing the projects I work on. When I take on a project, I set intentions for both the worst-case scenario and the best-case scenario. I design it so that if it works out really well, the potential upside is very high. Which is why exercising leverage by working on important projects is key. A successful one can literally change your life. But I always like to bake in success into the failure scenario too. Even if this project fails, I have most likely used it also to gain new skills, new knowledge, new network, new insight.
I have been spending the past few months working on the next level of my business, and I have spent time designing the website, designing the way the company functions and learning so many new things about customer research, product development, communications, hiring, business plans, investments, and so on. It has been a long road so far, and an even longer road ahead. But here’s the thing about this exercise. Even if I launched everything the way I have been planning and it fails epically, I would have still gained a lot from the process. I would have learned more about business than I would have otherwise.
But if I succeed, I win big. All the planning and set up lays the foundation for explosive and exponential results. Because once the lag has passed and the results start coming in. They come in fast!
This is why we focus on the process. Because that is what this is. A process. Getting successful is a process, staying successful is a process. The process is all we have, not the results. So, we mind the lag. We recognize it, but we stay focused on the day-to-day, on creating the plan, executing the plan, recording the results, adjusting the plan, executing again, reviewing the results, ad infinitum, until we get what we want, maximize our potential, or run out of time.
We don’t know how long this will take. We don’t care. All we care about is handling today’s task. This is a lifestyle now, this is just how we do. And it is what we will do, till we are past the lag and the harvest comes.
This post was inspired by Sam Oven’s video on Cause and Effect Timeframes: Why today’s results came from last year’s work. Well worth the watch.
For the past few weeks, I have been exploring the concept of potential, and how to maximize it. Each week, I have highlighted an idea that would help anyone do more and become more, tapping into what they are truly capable of. Things like demanding more of yourself, keeping an internal locus of control and taking full responsibility as well as minimizing inefficient actions and going straight towards your objectives.
These ideas and many more I’ve written about when applied combine to make an individual who is relentlessly pursuing his goals and maximizing his potential.
There is another concept that has been bubbling up at the back of my mind for months now. It first really hit me like a ton of bricks one night in Uyo as I watched this video. And the question Patrick Bet David asked that really stuck with me was, ‘What is your capacity with your network. Do you really take advantage of your network?’ The answer for me was definitely not. It got my mind racing about how many resources I have that I underutilize.
Coupled with the idea of exponential growth and results that I have been pondering for weeks now, I have awoken to the fact that to reach your full potential, to maximize your capacity and experience exponential growth and returns in your life, you have to understand and embrace the concept of leverage.
What is leverage?
The word evokes images of a lever. The simple tool you use to open hard-to-open things by applying force on one end which multiplies in output on the other end giving you more bang for your buck. That is the essence of leverage – being able to take action that gives disproportionately large results.
It is how successful people accomplish more in a day than most people do in a week. It is why some people progress much faster than others. It is energy saving, it can shave off a lot of time from your process. Like compound interest, leverage is an incredibly powerful tool.
If you want unusual results, fast growth and progress, leverage is the way to go. And yet it is something we tend to ignore more often than not. But it is all around us if we care to look. Leverage is how some people get the jobs of their dreams through the relationships they have built. Leverage is how you are able to find information fast and write that paper you left for the last minute using the internet. Anytime you use a time saving device or tool, you are exercising leverage.
When you choose to work in a field that aligns with your natural talents and inclinations, you are exercising leverage. Because it is easier and more powerful to do work that makes use of your talents than it is to do work you have to slog through.
Leverage simply asks, how can I use the relationships, tools and resources at my disposal in the best possible way? Not just in the best possible way, but how can I use things to give exponentially high results.
And when you are able to use the tools and resources you have to their full capacity, you will outstrip your competition very quickly and achieve shocking results.
To leverage is to accomplish more with less effort. To increase gains by using force multipliers.
So why don’t we apply leverage in our lives?
I think it boils down, like most things to limiting beliefs and mindsets. Usually, we have a perspective problem. We don’t even recognize what we have. We are so used to the things in our lives, it is easy to take them for granted and not see just how useful they can be. We live so passively; life-changing opportunities pass us by unnoticed.
We also fall into the trap of trying to do everything by ourselves. This is one I am personally too familiar with. There is a place for self-reliance and being able to get things done. There is a lot one can accomplish by himself, and faster too. But no man is an island, we all have limitations. If you want to break past those ceilings into exponential territory, then you have to connect and tap into network. We have to share the load, give generously and allow other people to help or join our journey.
A third reason is that we just don’t know enough. We don’t have a clear picture of the landscape and what is out there. We don’t actively search for opportunities, we are content with a little slice of the world and we don’t push further than that. We don’t take risk. We just do as we are told and walk the paths that were given to us. We are blind to the fact that life by its nature is incredibly creative, and we often don’t tap into and bring a fraction of that level of creativity to the act of living.
How can we apply leverage?
The first step is to take stock. Look carefully around your life and ask yourself. What do I have going on? What am I good at? What have I built? What am I building? What do I want to accomplish? What are my wildest dreams and goals? What resources do I have? Who do I know? Who is in my network? Who are my friends? Who are my colleagues? Who are my customers? How can I solve their problems? How can they help me?
Over time you will get so good at this, to the point where you will be able to spot opportunities and resources that come disguised as something else. When you know what you have, you are able to judge if you are tapping into its full capacity or potential. Ask yourself, can any of these things I have at my disposal help me get to where I’m going and what I want?
If you have a computer, a smartphone or access to the internet, you already have more leverage and capacity than you know. The chance to learn, to grow, to connect, to create is literally at your fingertips. If there are books around that you haven’t read, that is untapped power and knowledge just lying there waiting. Within those unopened pages lie the ideas that could change your life forever.
If all you have is free time, with no job, nothing to do, that is an incredible resource that could be leveraged in exploring something that is interesting to you. You could spend it developing your skills or reaching out to people.
Ah yes, people. One of the biggest points of leverage you could ask for.
Who do you know? Who has had an impact on your life? Who has what you need? Who can help you get to where you want to be? Who has a vested interest in you and your success? Who are you useful to? Who do you provide value to? The people around you and in your network hold the keys to the things that you want. We are designed to be social creatures and accomplish more through cooperation than we could alone. Lean into that. Embrace your social destiny, take the initiative, grow and leverage your networks.
Leverage is an integral part of strategy – the art form of moving from point A to point B. Setting up goals and taking stock of the resources at hand to getting there. Practicing leverage is how we make the most of what we have, playing the hell out of the cards we were dealt.
We apply leverage when we take the right actions consistently, making our moves stack on each other. We parlay the results of one action into the next action deliberately. We apply leverage when we work on the most important things. Which is yet another key opportunity for exponential results – working on important things, things that can make a difference, and impact as many lives as possible.
In absorbing and obeying these principles, we tap into a massive power. The power to multiply ourselves and our efforts, to get more done faster than ever before. In doing so, we come that much closer to maximizing our potential and becoming all that we can be.
It is a strange thing. Most people want to win – move forward to the next level and do more with their lives, reach their potential. But they want to do it while keeping everything in their lives exactly the way it is now.
As humans, we naturally resist change. Even with compelling evidence and impending doom, inertia keeps us stuck. We would rather maintain the status quo, we would rather hope that things stay stable and the sand doesn’t shift beneath our feet. We see this trait every time our favorite social platform or app changes its design, or every time a known brand changes its logo. Half the time there is outrage and hot takes from people who absolutely know they would have done better.
But, if you desire and expect different results, you cannot keep doing the same things. That is the definition of insanity. If you want to reach your potential, whatever that is, it means you have acknowledged that you can be and do more than you are doing right now. Which means that you would like your results and experience to change. But things do not magically change. There will be no outside force, move of God, magical unicorn rainbow that will come and do it for you…at least not in the way that you will like. If you want change, YOU have to change.
Change precedes change.
And that is the hard work. Changing on the inside first. Changing our minds, the way we think, the way we perceive and interpret the things that happen around and to us, the way we react, the way we act.
Our present results are a consequence of our past choices. To get new results in the future, we need to make new choices now. You don’t have money because you choose the pleasure of watching movies and playing video games over the pain of hard work and hustle. You are not fulfilled because you choose that cushy comfortable job over the uncertainty of incorporating purpose and meaning into your life and career. You don’t have the body you want because you choose to eat haphazardly and never exercise.
Sure, you have valid excuses. You are too busy, you have too many people dependent on you. You don’t believe in yourself. Your friends don’t support you. Your family doesn’t understand. All valid excuses, but you have still made the choice to let those excuses stop you instead of using them to fuel you.
The person who grows the fastest and goes the furthest is the person that embraces change the most. Even the act of walking forward is an exercise in change. Every step takes you to a position you were not in before. You literally change position.
And even if you don’t want to change. Even if you resist it all and try to keep everything the same, that is a fool’s errand. Because life itself is change. You can’t resist time. Things WILL change, you WILL change. You will grow older, your body will change, the people around you will change, the world around you will change, technology will change. A lot of things will stay the same sure, eternal principles and all that, but most of it will change.
Change is not a thing to be resisted. It is a thing to be considered and embraced because it is inevitable.
To embrace change and harness it towards reaching your potential, you have to have a fluid sense of self. You have to have a growth mindset. You have to be able to update your identity. It is an understanding that you don’t have to be what you have always been, and that it is never too late to be who you might have been.
That means you don’t have to be lazy anymore. You don’t have to be anxious. You don’t have to repeat your self-destructive patterns. You don’t have to be unhealthy. You don’t have to be a novice. You can learn. You can grow. You can adapt and change.
Once you embrace that fact, truly embrace it. The doors begin to open for you.
It is funny, remember how much outrage is spewed when the platform changes its UI, or when that brand changes its logo. All that dissipates within a week. People get mad, and then get over it and months down the line, they don’t even remember the previous design.
Same with you. There is the initial noise of change. You do new things. You try new things. You fail. But you learn. You stumble, but you persist. Until one day, the things that were hard are now easy. You have shed your old skin and grown a new one. You hardly even remember the person you used to be.
And what’s more, you have new results. Your account is fatter, your experiences are doper, your relationships are stronger, your body is snatched, you are more fulfilled and productive than ever. Your life has changed because you embraced the pain, because YOU changed.
This book was conceived, written and designed in 7 days.
I sat down last week to blog my thoughts on how you approach end of year reviews, and how to set and achieve goals in the new year. And as I started to put my thoughts together, I remembered a friend of mine – Mpumi had asked me a few times about how I went about strategically planning my year, specifically how you organize your life around the One Thing. She had read the book by the same name, and I had written about the book earlier in the year.
Fun fact, we have an almost hour-long interview we did together a while back talking about design, branding and personal development – here.
To be honest, the question threw me off. At first, I was just going to talk specifically on how I set goals and translate that to the day-to-day actions that would get me there. Now the scope was a little bigger. Taking into consideration the concept of the One Thing, I quickly realized I had to take a few steps back to accommodate the new ideas that spring from that one question. What is the One Thing, how do you find yours, and how do you orient yourself toward it? Why have a One Thing at all?
As I wrote, I found myself meandering, getting to page 4 without even scratching the surface. For context, I usually write about 2 – 3 pages per blog post. I had two options, continue the blog route and make a 4-5-part blog series, or just write all the pieces and make it into a book.
Hmmm. I released my first book in October. Could I really write two books in one year? Why not? It was a stretch but it was certainly doable. It could at the very least be a cool flex.
So, on this whim, I asked around, ‘what people would like to read, a series or a book?’ The book won by a margin of like 3:1. So here we are.
As I wrote and thought more about what I was trying to say in this book, it became apparent that I was really trying to write about the art of living intentionally. I believe the road to fulfillment – happiness, and success starts here. To be successful, you have to be able to set a north star and move towards it consistently. But how do you define your One Thing, and how do you connect the dots backwards to your day-to-day life?
This book is an attempt to answer these questions.