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The Dip

The Dip

Burnout is one of the most insidious and pernicious things that can happen to a creative. Most times, you don’t even see it coming. Especially if you are someone like me. Always eager to put body mind and soul on the line for the sake of design. Piling on work unscrupulously, systematically going against everything I have been writing about – essentialism and all that.

Sometimes I do it for the sheer masochistic pleasure, I like being busy, being caught up in many things at the same time. It does something for me. I also like being able to do the impossible, being able to pull rabbits out of hats. But at some point, it catches up. Usually around June, the halfway mark of the year. This is a pattern now, it’s not the first time I’ve complained about burn out in June. Maybe it being Gemini season also brings some complication to the table.

It starts with the irritation, the annoyance, the loss of perspective. For a time, I forget why I do what I do. I start to hate design. I start to lose interest in doing my best, I just want to do enough to get by. But in all that I still push, still winging, still pulling rabbits out of hats. Until I can’t. I’m talented, I’m experienced. I make it look easy, but it’s not.

Then the more serious symptoms show up. It gets harder and harder to get out of bed. It gets even harder staying awake. The smallest tasks drain all my energy. Doing the dishes, cleaning, making food, replying emails for 15 mins can send me back to bed for the rest of the day. I wake up and sit by my desk and look down into the creative well, and nothing. No spark of genius rises up to greet me. It is then I know I am utterly screwed. I have worked myself past the point of no return. There is nothing I can do but shut down.

So, shut down I have, I write this from an undisclosed location, stealing some time away from the world. For the first time in days, I feel a little bit clear. I reach down to the well, and there is something there, a bit of water, a bit of magical creative energy.

I broke my streak. I didn’t blog last week. I am hoping to be able to write two posts back to back this evening to make up for that. I really didn’t know what to write about last week. And I was exhausted and overwhelmed, it was hard to even marshal the strength to put two sentences together in any cohesive way.

I was going to write about the dip.

The Dip is a concept articulated by Seth Godin in his book by the same name. The Dip is that long chasm and space between the moment of excitement when you embark on a new journey/goal and the actual moment of fulfilment. It is easy to start, it is much harder to continue when you are smack in the middle and the initial rush has worn off and all you are left with is the freaking tedium of the grind.

The Dip is when you start off the year with the goal of blogging consistently, at least once a week for the whole year, and then you run into June feeling like you have run out of things to say.

There are two things to do in the dip. You can push through, or you can quit. And both are valid decisions. Winners know when to quit. In fact, winners are better at quitting than most people. The key is quitting the right things. The Dip provides you with the opportunity to really consider what you are doing and gauge its importance. Are you quitting because this thing is hard, or are you quitting because this thing was a mistake? And that is the kind of thing you have to wrestle with for yourself.

The Dip offers the opportunity to take a step back and catch our breath and gather our strength. The Dip is important because it separates the ‘men’ from the ‘boys’. It is the winnowing process that only leaves the truly committed and truly worthy standing. The Dip kills the competition and builds a moat of safety around what you do. If you use it well.

“Never quit something with great long-term potential just because you can’t deal with the stress of the moment” – Seth Godin (The Dip)

So, I’m in a Dip right now. I know I want to keep writing, I know I want to keep creating. I feel like I should shake things up a bit, change the format, maybe write about other things. For a while, I have been feeling a bit over the whole personal development thing. Not personal development as a whole, just my consumption of content has sort of slowed. I feel more concerned with doing and action over contemplation and philosophizing. But that’s how I feel today, I know that can easily swing right back tomorrow.

But I’m in my Dip. I am resting, I am reconnecting. I turn 30 in a few days. It is a sacred week. I’m doing some reflecting over the past decade and looking towards the next. It will come to me, I’ll figure out what to do.

There’s an amazing analogy I read yesterday over at Farnam Street. It’s so good, I’ll just paste it here verbatim.

Imagine sitting on a commuter train and your stop is near the end of the line. If you were certain that you were on the right track, you wouldn’t get off simply because the train stopped from time to time. You know that stops are part of the journey. You can learn a lot from them, and eventually the train will start moving again. Yet when it comes to the goals that are most important to us in life, we tend to jump tracks the second we stop perceiving forward momentum. We’re choosing the illusion of progress over what really matters.

It is okay to be still, it’s part of the process of moving forward. I feel like I’m in a stop phase right now. A lot of my actions and planning over the past 18 months lead to this month. I’m still, waiting for the verdict, knowing that from this point, everything will probably change, things will fall off, things will be added, but whatever happens, I look forward to it because I’m pointed in the right direction. It’s just a matter of being patient. Stops are just as valid as frantic motion. Savor being still.

 

 

 

How to bounce back from failure

How to bounce back from failure

Here is the thing about life. You will fail. In the pursuit of what you want, you will fall many times. That is guaranteed. Fear it. Run from it. Failure comes all the same.

We are not perfect, no matter how much we may wish we were. We make mistakes, we drift off course, we betray ourselves. We fail in our actions and our inactions. In the heat of battle and the thick of the day-to-day, we grow weary, we lose strength, we begin to falter.

The initial euphoria of giving chase to our dream wears off, and all that remains is the tedium of the day to day, the dull thud of the process. Fear and doubt set in, and we find ourselves in a fog, lost in the woods of life.

Sometimes we give it a valiant effort. We do everything we can. We practice, we prepare, and we try. We hack and slash. But despite our best efforts, things just don’t go our way. Sometimes because we just weren’t good enough. Sometimes for no fault of our own. Sometimes, it feels like the universe conspires against us.

What do we do in those times? How do we respond to failure, to setbacks, to not getting our way? How do we respond to the inevitable fatigue that sets in during our quest for what we want? How do we stay strong? How do we endure?

How do we bounce back even stronger?

 

First we stop

“Sometimes it takes a good fall to know where we stand”

The first thing to do when you find yourself in a hole is to stop digging. We have to stop whatever we are doing. Stop thrashing about. Stop running the scripts and patterns in your mind. Stop and breathe. Admit you have failed. But know you are not a failure.

Stop regularly even before you get walloped by a big failure or setback. Failure often doesn’t just come in one fell swoop out of nowhere. The signs of impending failure are usually there if we know to look for them. The missed routine, the sloppy preparation, the work that keeps piling on to the point of overwhelm. They start off as benign and then quickly grow malignant.

If you stop regularly and pay attention, you can recognize that you are failing before things really break apart. Unfortunately, it usually takes a serious failure or hit to our ego for us to finally stop. But once it hits us, once we see that we have failed, it is time to take pause.

 

Then we re-evaluate

“If you learn from defeat, you haven’t really lost.” – Zig Ziglar

This part is crucial. It is no use to rush over our failure, eager to get to our next attempt, desperate for success. But failure invites us to reconsider our goals, our plans, and our strategies. Failure is an opportunity to learn.

Look around you, look at what you have done, look at what has happened. Mull it over and try and pinpoint the place where you went wrong. Try to tease out the trigger. Did you get overwhelmed? Did you fail to address bad habits? Did you not take the time to rest properly? Did you simply lack knowledge or fail to give your efforts the energy they need?

Diagnosing and carrying out post-mortems on our failures is an extremely vital leaning tool. It can help us be better prepared on our next attempt. It can help us update our strategies.

However, do not get stuck here. It is fairly easy to turn this exercise into a compulsion. Turning a situation in your mind over and over again and being paralyzed by your analysis. The purpose of the reflection is to help you learn, adjust and ultimately improve your odds for success.

 

Then we re-connect

“Failure isn’t so bad if it doesn’t attack the heart. Success is all right if it doesn’t go to the head.” – John C. Maxwell

Failure is never nice. It hurts, it disappoints. It causes us to begin to doubt ourselves and our journey. Have enough failure, and eventually you would quit. In the pit of our despair, we can choose to give in to the pressure and let go. Or we can forge our will to succeed and keep on trucking.

To make this decision, we must remind ourselves why this matters, why this is important, why we have chosen this journey. We have to reinforce our sense of mission, our commitment to the cause. What excites us about our vision? What do we truly want to create? What would we like to see happen in the world, in our world?

Are our actions still aligned with our values? Is this road you are on leading you to what you want? Can we rise to this challenge and seek to conquer it? Or should we pull back and take another route? Do we abandon this quest all together for a better one?

We have to get back to our why. We have to reconnect to our sense of vision, our ambition, and our desire for what we want. This is our north star, and our decisions and actions must stem from it.

 

Then we press on

Our greatest glory is not in never failing, but in rising up every time we fail. – Ralph Waldo Emerson

Once we are reconnected with our dream and vision, we take up new energy. With our faith restored, and our souls refilled, we embark on our journey again. We are creative and productive again. We are pressing towards the goal.

If it is a goal worth pursuing, it will not be easy, but it will be a little bit easier because you have failed, and you have learned. Now you have the opportunity to do something different, to try again more creatively.

So, we work hard. We do what we know to do, while staying vigilant against the things we must avoid. Knowing that we will fail again, but we have the tools to bounce right back.

What are you willing to sacrifice to get what you want?

What are you willing to sacrifice to get what you want?

I asked this question on WhatsApp the other day, and I got back a few interesting answers from friends. Most people said something along the lines of they would sacrifice time, or energy to get what they want. To be honest, the first thing that popped into my head when I asked the question was…myself.

…I know right. I’ll explain just now, but let’s talk about desire and sacrifice for a bit.

So, this whole year, I’ve generally been writing on the theme of how to get what you want. The idea has been to share the concepts and lessons I’ve picked up from reading too much and thinking too much, so you don’t have to.

When I think about ‘what you want’, I think about the general drive to be successful and to acquire things. We all want to grow and achieve and climb. It is hardwired into our nature as human beings. We are driven by dissatisfaction and desire. And there are great things to want that are part of the human experience – success, education, money, relationships, family, safety, stability, etc.

But should you always get what you want though?

Desire is a tricky thing. How many times have we desired a thing, eventually gotten it and then realized we wanted the wrong thing. We strive for it, get it and tragically realize that we were worse off. Sometimes not getting what you want is the better outcome. Sometimes for what you avoid in not getting it, sometimes for the person you become or the perspective you gain from not getting it.

It might seem the better strategy, to want things, and to focus on achieving them while being completely open to the universe bringing things of the highest good to you. Things that you may not be able to imagine right now.

What you want is a reflection of what you value, and what you value is a reflection of who you are and what you believe. And you are probably not that great, so you can’t want properly.

But let’s assume your desire is valid and noble. What are you willing to sacrifice what to get what you want? That is the question that tests the strength of your desire and willingness to do whatever it takes.

For every move upwards and onwards, two things usually happen in tandem. We must gain something – a new skill, a new perspective, a new connection, a deepening sense of mastery, whatever. We must also lose something to move up, something that is keeping us anchored to this level – a habit, a perspective, an emotional kneejerk reaction, an unresolved fear, trauma, a grudge, a fear, etc.

The gaining we sometimes find easy enough. It is the sacrifice that gets hard.

To move to the next level, and to get what you want, you have to cut away things that don’t serve you anymore. And that is the crux of sacrifice – giving up something you value, something you are attached to, to gain something of greater value or good.

Sacrifice is the release of attachment. There is the call to sacrifice when there is a need for a change in the status quo. And when this need arises, it is a sure sign that there is something, someone, a situation, a behaviour, a habit, a belief pattern, a mental model that does not serve you anymore. This thing that you are so attached to, this thing that may have brought you here, is also the reason you are stuck. It should not be there anymore. You must identify it and you must sacrifice it.

And it is painful. Sacrifice is violent, and bloody and fatal. Sacrifice means death.

But sacrifice is powerful. It is an explosive release of power, and as an archetypal idea, it is the idea of submitting something of great value to the highest ideal.

But sacrifice must be done with skill. A half-hearted sacrifice is no better than no sacrifice at all. That is why in the bible, Abel sacrificed correctly, and Cain didn’t.

If you will sacrifice, you must come correct. The higher the value of the thing you sacrifice, the more power you release.

And what greater thing to sacrifice than the self.

The self is our biggest source of agency and our biggest stumbling block. It is the self that holds desire and strives towards them. It is also the self that holds on to patterns and habits and behaviours that keep us trapped and stagnant.

And so, to sacrifice something of greatest value we must go within. You go looking for the chaos dragon, for the shadow, the sacrificial lamb. You do deep self-introspection to realise that if you want something, if you are to achieve it and hold it, you must give up something of yourself. You must let go of an attachment.

It could be as innocuous as hitting the snooze button or as life threatening as shooting up drugs. It could be a relationship or interaction that does add some value to you while crippling you in fundamental ways. Many times, it is precisely the thing we don’t want to address.

Brian Tracy in an article about life-long learning makes the following claim.

The weakest key skill sets the height of your results and the height of your income. You can be excellent in a variety of areas, but the one essential area where you are the weakest, determines how far and how fast you move upward and onward.

Your breakthrough, your potential for explosive growth is precisely in the place you have refused to look. It is the place you have allowed yourself to be the weakest. That is the place your sacrifice is. The thing we refuse to address is where the key to what we desire is hidden.

And so there we must go, we must descend into the depths. Sometimes to the very foundation of our thoughts and emotions. Sometimes the thing we must sacrifice is ourselves, the things we have built our identity on, the perception we hold of the world, the perception we hold of ourselves, the self-doubt, the fear, the comfort, the limiting beliefs, the grudge, the hate.

To get better, we must become better, and that means continual perpetual skilful self-sacrifice.

Study your craft. Study the business of your craft.

Study your craft. Study the business of your craft.

I have been thinking about this idea for a while, and some time last year, I shared it as a tweet. After it gained a bit of traction, I knew at some point down the line, I would want to unpack my thoughts properly on the concept in a blog post.  

So, here it is. 

As creatives, we know all about the craft. To be a creative worth your salt, you must know your stuff. We get that. So, we practice, we work, we do what we do best, which is the craft. And that is most times, the most pleasurable part of our lives, working on and honing the craft. 

And that part is important. It is the price of entry. The craft gives us a seat at the table. The craft is the soul of the whole creative ordeal. It is the muse we pay homage to every time we create. The craft is our raison d’être.

But on the other side there is commerce. Because everything exists in context. We live in economic systems that we have to contend and deal with. We have to make a living, we have to take care of families, and we have to fund our art. 

For some reason, over time, we have absorbed the romantic idea of the starving artist as the prevailing creative archetype. We are comfortable with the person who loves their craft so much, they devote themselves completely to it to the detriment of their material needs. They focus exclusively on the craft and as such, they are unable to succeed in the real world of commerce. We nod knowingly and sadly at stories like that of Van Gogh who died penniless.

So, it becomes a two-option choice between starving for your art or giving up on your art and embracing something more ‘respectable’ to earn a living. Is there a way to reconcile this dichotomy? Is there a way to respect commerce and thrive as an artist?

A quick glance around would suggest that it is at least possible. 

In every field of human productivity, there is a wide distribution of gains. You can find people at opposite extremes of the spectrum. There are peasant plumbers and there are multi-millionaire plumbing company owners. Some musicians play small taverns and cafes, others play stadiums. 

Same with actors, same with comedians, same with visual artists. One tailor makes clothes in the back of her house for her community, the other one makes clothes that adorn super models on the biggest runways of the world. 

In the same way, there are many creatives over the ages who were actually very successful. There are many artists even today, who dominate their fields and reap disproportionate rewards. 

How do they do it? How do they win? How does Jay Z win, how did Andy Warhol win? How did Michael Jackson win? How did Da Vinci win? How did George Lucas win? 

In his Book, Real Artists Don’t Starve, Jeff Goins shares the story of the startling discovery of Michelangelo’s true net worth by Professor Rab Hatfield – an amount in excess of $47 million dollars in present day value. This goes against the perhaps popular perception that renaissance artists were of meager means simply beholden to their benefactors. Apparently, this wasn’t the case, they were forces in their own right. 

With razor sharp instincts, Andy Warhol rose from obscurity and poverty to become the most successful and highly paid commercial illustrator in New York in the 50s and eventually a celebrity and icon synonymous with the Pop art movement in the 60s. Constantly blurring the line between art and commerce, Warhol once remarked that “making money is art and working is art, and good business is the best art.”

Sean Carter aka Jay Z has built a $800 million-dollar strong empire spanning entertainment, fashion and hospitality by systematically parlaying his art and creativity and business smarts from one height to another and one endeavor to another. 

Scott Adams made a fortune off drawing Dilbert Cartoons. Zaha Hadid left more than £70 million from her illustrious career in design and architecture. George Lucas created not one but two wildly successful film franchises, amassing a $5,4 billion-dollar net worth along the way. 

I could list example after example of creatives coining it. And sure, these are the outliers, the absolute best of the best, but what principles may we glean from studying these phenomena? What makes some artists win at that level while others struggle to make it. 

What separates Cassper Nyovest from the struggling rapper recording in his bedroom studio right now? 

If you work your craft because you enjoy it and engage with it for the sheer spiritual pleasure of it, then by all means do that. There are few things of greater value than the soul nourishment that comes from creative endeavor. 

But if you want to succeed commercially in your craft, if you want to be able to live off your art, and build a legacy, you absolutely must understand the business of your craft.

So how do we bridge the gap between art and commerce? How do we break the myth of the starving artist?

There are some principles I can think of as a starting point:

Learn about business

Business is really not that hard. In its simplest form, it is about finding a need and fulfilling it. The nature of the need and the nature of the solution is what will determine how much value you create and how much you get paid. Understanding in even the most rudimentary ways how businesses work will help you structure what you do in such a way that you are better positioned to succeed. The more you learn, the more sophisticated you get, and the more you can do.

If you want to win, you have to start to wrap your head around business. This is an underrated aspect of being a successful craftsperson. It teaches you to understand your worth, defend that worth, target those who value that worth and provide immense value to them. 

It teaches you to learn your audience, to have empathy for them, to get a sense of what they want, what they are interested in, and what they respond to. 

 

Learn the business of your craft 

Every craft has its own business environment. As a designer, there are many ways to play in the market. From print design to UX, from working in agencies or corporations, to freelancing and building companies, there are numerous ways to be a part of the value chain, and each one comes with its own possibilities. The more I understand the business environment, the more strategic I can be and the better I do.

Put the business of your craft under such scrutiny. Where is the money? Who makes the most of it in your field? Who are the rockstars? Who plays at that level? Who pays at that level? What are their needs? Should you focus on consumers directly, or should you interface with companies? What are the different niches in your craft? Could you focus on just one aspect? Can you combine your craft with another? Do future changes in your field open up new opportunities to be seized?

There are a million and one ways to look at your craft differently and come out ahead.

 

Rewrite the rules if need be

Sometimes, If you really know what you are doing and you have paid attention to the business of your craft, you can actually change the terms of the game.

In 1979, George Lucas invested $20 million of his own money to finance the production of his sequel, The Empire Strikes Backand used this investment as leverage to finesse a deal previously unheard of in Hollywood, participating in up to 77% of the profits of the film and owning almost all the rights to merchandising. 

Jay Z already in the full swing of his career, used his appointment as president of Dej Jam as an opportunity to regain ownership of his music masters, eventually starting Roc Nation and in 2008 signing a record-breaking $150 million dollar 10-year touring deal with Live Nation. In 2017, his new deal was worth $200 million dollars. 

The more you understand about business, the more creative you can be, and the more you can rake in the rewards.

Which brings us to the fourth principle.

 

Bring your craft to business 

Creative work comes with unique advantages because they speak to real and archetypal needs of human beings. As artists we are afflicted with a unique perspective on the world which fuels our creativity. It is such creativity that can breed innovation even in business. 

Is there a way your knowledge of drama and storytelling can help you revamp sales as we know it, and help you move product in a way that feels almost effortless? Is there a way your skills in design and problem-solving can help you develop new hit products or new ways of servicing customers? 

There are many ways creative skills can become an asset in the business arena. It just takes a little imagination. 

If we are to succeed not just in our art or our craft, but also in the economy and our lives as a whole, we must not only know the craft, we must also understand the commercial context in which our craft exists. 

And as we grow in this knowledge, we have the chance of getting what we want. We have a better chance of living the life we choose, funding the art we really want to make and having a real impact we know we can. 

Let your moves stack on each other

Let your moves stack on each other

(Or, how to think about strategy)

Trying to get things done and pursuing a long-term goal can be daunting. You are aiming at an eventuality that is still quite far off. You have a sense of where you are going but don’t know quite know how to get there.

You see the mountain top, the main goal you are trying to accomplish, but you are still far off. You have started by doing it badly, but that’s just step one of hundreds of steps to get there.

Is there a way of thinking, a way of acting, that allows the actions we take to build on each other, to gain momentum, and build into a giant snowball racing furiously to our destination?

I think there is, and it’s a combination of strategic thinking and aiming for the domino effect.

Usually people’s efforts are haphazard, they are busy tied up doing a thousand and one things, but none of it is proactive, they are simply reacting to their environment. They end up expending energy in numerous directions, and achieving relatively little, running and running but staying in the same place.

But imagine if you could reduce or at least hone your efforts so they all work together to provide better results faster, building on each other to move you to the new place you desire.

That is the idea of strategy. Of achieving superior results with the same level of activity but just better directed. This is essentialism, this is the one thing, this is make less, work more.

Good strategy takes a look at the facts as they are. What are you really trying to achieve, what are the real problems in your way, what can you tackle and solve, in what order do you tackle them and what cohesive set of actions will you take to get there?

The domino effect is illustrated in the book ‘The One Thing’. Gary talks about lining up your dominoes. Each domino is an action or a mini goal. You place your goals in the right order, knowing what the one thing that would make everything else easier or move you closer towards your goal. You line that one thing up so that doing it will knock down the next thing that would make everything easier or move you closer to your goal. And so on and so forth.

Overtime, domino hits domino, and you build momentum with the energy growing and transferring with each action and toppled target.

For this to work, you need to have a sense of the interconnectedness of things between where you are now and where you are going. And you have to respect the order in which you are doing them. If you tackle the wrong domino, you will have wasted effort and need to double back to fix it.

It is like the designer or client that so eager to jump into the aesthetic design of a product without tackling the domino of strategy – who is it for, what do they need, why should they care. Or the fitness chaser running around in the gym without sorting out her nutrition first. Or worse still, a builder crafting the most gorgeous building without setting a proper foundation first.

You must strive to tackle your dominoes in the right order. In that way, each step you take would improve your odds of success.

When you let your moves stack on each other, each action creates a result that becomes the seed of the next action. So, with my business for instance, taking the time out to clarify a service offering – brand, design, digital – makes it easier for me to communicate and sell services. Taking time to define work processes for each service, makes it easier for me to work and replicate the process with clients. The design process includes me making mockups and prepping the products to look a certain way, which makes it easier down the line to showcase work done on the website, which then act as case studies and feed into content, which then feeds to sales and more work and growth for the company.

In that way, each move is made to make the subsequent moves easier, and the results of each move serve as the beginning of the next move.

To accomplish this, you have to be able to hold a vision of a desired result or situation, and then hazard a guess, a hypothesis of the possible ways forward, and then track a path that will lead you eventually to said goal.

Making your moves stack on each other can be weird territory. When you start, you don’t know anything, you are exploring options and looking for something that resonates, that grips your attention. And then you find it, and you keep working on it, you start to garner some recognition, some attention. Your moves start to give you a position that you can leverage to the next thing.

Sometimes it is easy enough, you can track your path fairly clearly, you have a good enough idea of what is needed, and the conditions are stable. Sometimes it is much harder than that, because the fog is thick, and conditions are constantly changing. You may not be able to identify all the dominoes, but you can work to increase your odds of success.

This is where you have to be woke to what you are trying to achieve and look for opportunities to move closer to that. Sometimes, you need to side step and tackle things obliquely. Sometimes it might even mean slowing down on the thing that has gotten you here, so that you can invest in the thing that will take you there.

But keep this idea in mind, hold a long-term view of your vision, connect the dots backwards and let each action become a stepping stone, and each lesson another arrow in your quiver, your moves will build and propel you to your destiny.

Start by doing it Badly

Start by doing it Badly

Sometimes, the hardest thing to do is start.

Especially when you are trying to chase the dream, do something you have never done before, create something new. There is that initial feeling of ‘ugh, I don’t even know where to begin?’

Coupled with the weight of expectation, the desire for perfection or the right working conditions, it is very easy to never start. But there is a simple antidote to this problem of inertia.

Start by doing it badly.

The creative process works in exactly this way. The first strokes on the canvas, the first words on the page, the initial snippets of code…are always rough drafts. They are never perfect. But they are where we begin. It is very seldom that I am hit with a flash of inspiration and I’m able to sit down and crank the whole thing out in one sitting. It does happen, every once in a blue moon, but that’s usually not the case. And for something like that to happen, I am usually already in a primed state. I have been writing or creating for extended periods of time and I am in complete flow.

Instead, it is really just the act of just sitting in front of the blank screen, the empty canvas and feeling a bit intimidated. All you have to work with is the urge, the spark, the vague idea, the nebulous potential of what you want to create. And that is where you must start, somehow to make all of that concrete.

My blog posts begin as drafts in my notebook app. Just a few lines, or paragraphs if I’m lucky, outlining the core of what I want to say. It is rough, riddled with errors and sometimes incomplete and slightly incoherent. But it captures the core idea. It gives me something to work with. Instead of the blank page, now I have some words, I have some ideas, I have the pieces. Imperfect pieces sure, but nonetheless, something to work with, something to shape and manipulate, to cut out from or to add to. It is still a long way until it is finally done, but at least with the drafts, the process has begun.

If you want to get what you want, you must be able to get important things done. And to get important things done, you have to be able to start.

But ‘what if you fail?’ That is one great fear that can keep us from starting. It’s not just the pressure of perfection now, it is the fear of failure. Let go of that fear. You are definitely going to make mistakes. You are definitely going to fail first. Of course, you will, you don’t know what you are doing. You are not very good at this yet. But you are moving, you are not standing still. You are transforming your potential into actual reality. Your first steps are not great, but they offer learning opportunities that move you forward.

Allow yourself the luxury of doing things badly the first few times. You don’t have to be perfect. If you fail, it won’t be a train smash. Just start. There will plenty of time down the road to correct, refine and make it great.

Now, when you begin a project or a journey towards a goal, you start off with an ideal in mind, a mental picture of what you want to achieve. Let’s call it your ‘star’. As you move towards it, it also moves. Your initial vision or goal was based on your perception before you started. But, as you do things, you learn, you get feedback. Your actions create results, and in turn, they teach you, they change you. As you act and move, your vision evolves. Your star moves as you move towards it.

And I find that interesting. As you grow, your vision grows with you. You never know where this path will ultimately take you. So even your goal can be imperfect. You can have a target right now and hold an idea of where you are going, but you can’t really say for sure that you will end up there. You start off trying to make a couple home computers for the electronics store on the corner and then decades later, end up with one of the biggest brands in the world (Apple). Taking hold of a vision and following your star will lead you down some interesting roads and bring you to unimaginable destinations.

I personally have been chasing this dream of being a designer and building a studio for a while now. Fresh out of university years ago, I read Computer Arts Magazines a lot and decided I was going to have a design studio like the ones I saw in there. And into that dream was woven other ideas and things I want to do all revolving around being creative, making art, exploring ideas and creating interventions that provoke thought and instigate action.

From being a freelancer to working on teams, that dream has evolved over time to cover branding, and strategy and products and business. These things are revealed to me over time, only as I walk the path. The vision gets deeper, more layered, more defined, the same ultimately, but different at particular points in the journey.

And as I think back, I can trace my path through construction and architecture, to performance, to being drawn in by the conceptual and the digital, to loving graphic design and pursuing that and over time combining all these other ideas and interests into my present pursuit of branding, design and entrepreneurship.

The vision is a bit different now, but I would not have gotten to this point without following my star, even as I morphed and changed, my star has morphed and changed and moved.

So, it’s okay to start badly. With little skill and bad aim. Because, what is the alternative? Stand still? Do nothing? The time passes anyway. And if you are standing still, you are really moving backwards. That is not something you can afford.

So, think about the things you know you need to start. Whatever that might be – a new habit, a project, a business, a relationship, whatever endeavor. Start it. Start it badly. It is okay to suck at first but start.

However imperfectly, take that first step. Follow your star.

I’ve been watching a lot of Jordan Peterson videos over the past two weeks and this post was inspired by a video by the same name of one of his lectures. It is worth a watch.