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Welcome to my blog

Writing since 2010, I explore and share ideas around personal growth, creativity, design, branding, business, strategy and technology.

Brand as Experience

Brand as Experience

Ever since the first cow was burned with a ‘brand’ so Joe could tell his herd from Peter’s, we have come to understand brand as promises and as signifiers of quality, of value, and of personality. Interbrand outlines the various ages of brand here, with the first age...

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Protecting your creative space

Protecting your creative space

“Be ruthless about protecting writing days, i.e., do not cave in to endless requests to have ‘essential’ and ‘long overdue’ meetings on those days.” - J.K. Rowling I believe there is nothing more important than being creative (after food,...

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Apple – The Next Frontier

Apple – The Next Frontier

If a brand wants to grow, it has a number of options at its disposal, line extensions, brand extensions, concept extensions, and co-branding. The brand could also purchase other brands and manage within its portfolio or endorse other products with its brand. According...

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