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Welcome to my blog

Going strong since 2010, I explore and share ideas around personal growth, creativity, design, branding, entrepreneurship and business.

Brand as Experience

Brand as Experience

Ever since the first cow was burned with a ‘brand’ so Joe could tell his herd from Peter’s, we have come to understand brand as promises and as signifiers of quality, of value, and of personality. Interbrand outlines the various ages of brand here, with the first age...

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Protecting your creative space

Protecting your creative space

“Be ruthless about protecting writing days, i.e., do not cave in to endless requests to have ‘essential’ and ‘long overdue’ meetings on those days.” - J.K. Rowling I believe there is nothing more important than being creative (after food,...

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Apple – The Next Frontier

Apple – The Next Frontier

If a brand wants to grow, it has a number of options at its disposal, line extensions, brand extensions, concept extensions, and co-branding. The brand could also purchase other brands and manage within its portfolio or endorse other products with its brand. According...

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Is the Virgin brand overextended?

Is the Virgin brand overextended?

The Virgin brand is one of the most recognizable brands in the world. Founded in 1970 by Sir Richard Branson as a mail order record business, the brand grew to a portfolio of over 200 branded companies at some point, with more than 50,000 employees in 50 countries....

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