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Welcome to my blog

Writing since 2010, I explore and share ideas around personal growth, creativity, design, branding, business, strategy and technology.

Thoughts on Absa’s rebrand

Thoughts on Absa’s rebrand

Sometime mid-June, I was working with colleagues on a presentation that was going to Absa and we were confused about whether to use the Barclay’s blue or the Absa red as the basis for the document. After a bit of research, I found out Absa was actually going to be relaunching a brand-new look in July. I was intrigued…

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Just do it

Just do it

Fuck your gonna - Gary Vaynerchuk That was the closing statement of one of Gary’s videos I watched the other day. I really hate to reference the same person twice in a row on these blogs. But Gary is dope af, and at this point, I am writing these just before I post...

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Lessons from my Father

Lessons from my Father

My father, Nnimmo Bassey, is the greatest man I know. A legit superhero in my eyes. Two days ago, it was his birthday. His 60th. A milestone. This year is a milestone year for me too. Tomorrow, I’ll be half his age. I don’t know what my earliest memory of my dad is. I...

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