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Hi,

I’m Otoabasi Bassey, a brand strategist, designer, and entrepreneur.

I studied architecture and somehow ended up a self taught graphic designer. Over the past 8 years, I’ve worked with all kinds of places, people and things designing almost every thing possible – logos, flyers, annual reports, websites, books, apps, newspapers, magazines, and so on, you name it.

At the moment, I am super curious about personal development, design, entrepreneurship, business, branding and strategy, obsessively studying them and using my skills to help clients get aligned for success in a rapidly changing world.

Latest Blogs

What are you willing to sacrifice to get what you want?

I asked this question on WhatsApp the other day, and I got back a few interesting answers from friends. Most people said something along the lines of they would sacrifice time, or energy to get what they want. To be honest, the first thing that popped into my head...

Study your craft. Study the business of your craft.

I have been thinking about this idea for a while, and some time last year, I shared it as a tweet. After it gained a bit of traction, I knew at some point down the line, I would want to unpack my thoughts properly on the concept in a blog post.   So, here it is.  As...

Let your moves stack on each other

(Or, how to think about strategy) Trying to get things done and pursuing a long-term goal can be daunting. You are aiming at an eventuality that is still quite far off. You have a sense of where you are going but don’t know quite know how to get there. You see the...

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