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I’m Otoabasi Bassey, a brand strategist, designer, and entrepreneur.

I studied architecture and somehow ended up a self taught graphic designer. Over the past 8 years, I’ve worked with all kinds of places, people and things designing almost every thing possible – logos, flyers, annual reports, websites, books, apps, newspapers, magazines, and so on, you name it.

At the moment, I am super curious about creative entrepreneurship, business, brand strategy and user experience, obsessively studying them and using my skills to help clients understand themselves, express themselves and succeed in the new world.

Latest Blogs

How to become who you are

To thine own self be true. - Shakespeare Know yourself, that is the First Step to Getting What You Want. Long time ago, while I was in high school, I ‘came up’ with this formula to success. Very simple stuff, nothing fancy. It was a quick 3 step process: know what you...

Want to be happy and successful? Learn how to suffer.

“Once we truly know that life is difficult-once we truly understand and accept it – then life is no longer difficult. Because once it is accepted, the fact that life is difficult no longer matters.” - Scott Peck It is counter-intuitive to think of suffering or pain in...

Book Spotlight: The 10X Rule by Grant Cardone

I've been an avid reader for years, and out of the many books I've read, there are a few that truly stand out. These are books that contribute a unique idea, a new perspective or a tool that propel my life. So I'm starting a new series where I profile my favorite...

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