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I’m Otoabasi Bassey, a brand strategist, designer, and entrepreneur.

I studied architecture for a while, left school and then ended up a self taught graphic designer. I’ve worked with all kinds of places, people and things in the past 8 years designing logos, flyers, annual reports, websites, apps, newspapers, magazines, and so on.

I’m presently learning and exploring ideas around creative entrepreneurship, business, brand strategy and user experience, and using my skills to help clients understand themselves, express themselves and succeed in the new world.

Latest Blogs

Brand as Experience

Ever since the first cow was burned with a ‘brand’ so Joe could tell his herd from Peter’s, we have come to understand brand as promises and as signifiers of quality, of value, and of personality. Interbrand outlines the various ages of brand here, with the first age...

Protecting your creative space

“Be ruthless about protecting writing days, i.e., do not cave in to endless requests to have ‘essential’ and ‘long overdue’ meetings on those days.” - J.K. Rowling I believe there is nothing more important than being creative (after food,...

Sometimes you gotta unplug to recharge

I used to burnout a lot. I would work almost every waking hour for months at a stretch. In fact, I expected to flame out around June every year. I would start hating everything and everyone – my work, my clients, and my life. Then I would be basically incapacitated...

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