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I’m Otoabasi Bassey, a brand strategist, designer, and entrepreneur.

I studied architecture and somehow ended up a self taught graphic designer. Over the past 8 years, I’ve worked with all kinds of places, people and things designing almost every thing possible – logos, flyers, annual reports, websites, books, apps, newspapers, magazines, and so on, you name it.

At the moment, I am super curious about personal development, design, entrepreneurship, business, branding and strategy, obsessively studying them and using my skills to help clients get aligned for success in a rapidly changing world.

Latest Blogs

Nothing exists until it is measured

Having a written set of goals is not enough, you have to take action and then systematically measure your progress – Michael Hyatt There is the idea (and I am bastardizing it here) that on a quantum level, things do not ‘exist’ until they are measured. Until you...

Facing the Flinch

flinch: /flinCH/ - verb (used without object) to draw back or shrink, as from what is dangerous, difficult, or unpleasant.  to shrink under pain; wince. For the past two weeks, I’ve been taking cold showers every day. I did not mean to, it just happened. The geyser...

Play to your strengths

I was watching Thor Ragnarok again the other day, and started to think about superheroes, the entire pantheon of characters that fascinate and entertain us. The big kick of watching these shows / movies is the Hero’s Journey, the protagonist being called to a...

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