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I’m Otoabasi Bassey, a brand strategist, designer, and entrepreneur.

I studied architecture and somehow ended up a self taught graphic designer. Over the past 8 years, I’ve worked with all kinds of places, people and things designing almost every thing possible – logos, flyers, annual reports, websites, books, apps, newspapers, magazines, and so on, you name it.

At the moment, I am super curious about personal development, design, entrepreneurship, business, branding and strategy, obsessively studying them and using my skills to help clients get aligned for success in a rapidly changing world.

Latest Blogs

Making the system work for you

Last week I wrote about goals, covering the idea that we need Big Hairy Audacious Goals, because they have the potential to help us evolve to greater versions of ourselves. Combining that with smaller ‘checkpoint’ goals keep us on track, steadily stretching and...

Book Spotlight: The One Thing

Book: The One Thing: The surprising simple truth behind extraordinary results Author: Gary Keller with Jay Papasan This book is one of the most important books I've ever read. So much so, after finishing it, I went ahead and got copies for my mentors. And my copy is...

How to get the BHAG

Set your goals, then build your systems to get there Let’s talk goal-setting. If you have been reading my weekly posts this year, you may have noticed that I’ve been harping on about ‘How to get what you want’. When I started blogging in 2010, I wrote about different...

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